Senior Director, E-Commerce

Beiersdorf Inc; Stamford (CT); Hybrid; USD 120,000 - 180,000; Full time

Job summary

An established industry player is seeking a Senior Director of E-Commerce to lead their digital commerce strategy. This role is pivotal in shaping the future of e-commerce for the company, ensuring profitability and exploring new growth opportunities. You'll manage a talented team and collaborate closely with key stakeholders to drive alignment and enhance overall business performance. With a focus on leadership, strategic direction, and innovation, this role offers a unique opportunity to make a significant impact in a dynamic environment that values diversity and personal development.

Benefits

Generous PTO policy

Paid Parental Leave

Comprehensive Wellness Program

401k match

Dynamic work model - hybrid

Employee Resource Groups

Qualifications

• 8-10 years in account management with 5+ years in leadership roles.
• Expertise in ecommerce sales strategy and performance marketing.
• Strong analytical and strategic thinking skills.

Responsibilities

• Define and execute the US E-Commerce growth strategy.
• Lead a team of 12 in driving organizational success.
• Cultivate relationships within a matrixed organization.

Skills

E-Commerce Strategy

Leadership

Account Management

Performance Marketing

Analytical Skills

Change Management

Communication Skills

Customer Engagement

Education

MBA

Tools

Nielsen

IRI

SAP

Excel

PowerPoint

Word

Job description

Senior Director, E-Commerce

We care for skin. We care for our people.

It all started with a pharmacist and a dream almost 140 years ago. Today, Beiersdorf is a global company with iconic brands - Coppertone, Aquaphor, Eucerin and NIVEA - focused on providing innovative, clinically-proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries - making people feel comfortable in their own skin.

At Beiersdorf, we care beyond skin. We care for people - our employees, our customers, our consumers and our communities - and our planet. We know that diversity of thought, backgrounds, experience and perspective enriches our culture and supports innovation and ingenuity. We know that responsibly-sourced, sustainable products and packaging make for a more sustainable future. And we know that when your skin feels better, you feel better.

A welcoming workplace that offers personal and professional growth for all individuals.

At Beiersdorf, you'll find:

• A welcoming workplace that values diversity, inclusion and belonging where every team member feels valued, respected, and supported
• Flexible teams that enjoy a challenge and the ability to make an impact
• A dynamic community of life-long learners that values individual skills, and a growth mindset as well as hard skills and established expertise
• A purpose-led company that prioritizes your personal and professional development with the right balance of structure and flexibility to grow
• A culture that lives by its core values of care, trust, simplicity, and courage
• Unique benefits that consider the whole person.

We understand that you have a life outside of work, and we support you with unique benefits including:

• Generous and flexible PTO policy
• Paid Parental Leave
• Comprehensive Wellness and Benefits program
• Cash Balance Plan (similar to a pension)
• 401k match
• Established Employee Resource Groups/affinity groups help to grow important connections and belonging with other colleagues
• Dynamic work model - hybrid (at least 3 days on-site)

Experience, skills and competencies that lend themselves to this role:

We know that experience comes in all forms. We are looking for individuals who bring new and diverse skills to the team.

OVERVIEW:

The Senior Director, E-Commerce reports into the General Manager, North America and is a key member of the North America Leadership Team at Beiersdorf. The Senior Director, E-Commerce will define the digital commerce strategy and ensure it is executed across all channels. The successful candidate will be an influencer among their peers to ensure profitability and execute new growth opportunities in the channel. This role leads a team of 12 and will be responsible for developing and retaining E-Commerce talent. This role is based in our Stamford, CT office 3 days per week minimum so candidates must live a commutable distance from Stamford, CT.

RESPONSIBILITIES:

• Create, deliver and execute the US E-Commerce growth strategy as a key member of the North America Leadership team, as well as the Commercial Sales/Strategy Leadership team. Enroll & embed ecommerce strategy into the organization.
• Lead function of 12 employees (5 direct reports) with diverse experiences across Amazon, Omni-Channel, Data/Analytics, Content & CX, and Social Commerce.
• Demonstrate exceptional leadership capabilities to elevate the performance and strategic direction of the E-Commerce function, fostering a culture of care, excellence, collaboration, and accountability.

• Cultivate and manage relationships within a matrixed organization, specifically with key stakeholders in the U.S. and Global E-Commerce teams, ensuring alignment of objectives, effective communication, and collaboration to drive organizational success and enhance stakeholder engagement
• Collaborate closely with the VP of Commercial Sales/Strategy (and the Leadership Team of the function) to ensure seamless integration of strategies and initiatives, driving alignment between Commercial Sales & E-Commerce to enhance overall business performance

• Proactively assess organizational structure to ensure resources are allocated properly to execute strategy. Propose & execute changes when gaps are identified.
• Maintain relationship & update regional/global ecommerce leaders on US progress.
• Serve as internal advocate and expert on digital commerce.
• Actively engage within regional eCommerce community and support cross-country ecommerce acceleration via best practice sharing
• Create strategy to increase organizational capability in digital commerce.

• Amplify social commerce and leverage TTS as key element for GTM
• Set & drive the right ecommerce channel goals and KPI's to ensure long term strategy is achieved.

• Lead and oversee channel activities in collaboration with ecommerce team and key business partners.

• Lead and implement ways of working within E-Commerce team and with key cross-functional teams
• Create Amazon retail media strategy, drive decisions with brand and push agencies to maximize impact.
• Understand Brand strategy and oversees/guides its translation into eCom growth plans and eCommerce playbook (MAPPs). Conducts assortment and e-POS gap analyses to drive growth.
• Build & maintain strong relationships with brand leadership to ensures brand teams are aware of .com issues, opportunities, promos, drive planning & prioritization.
• Lead plans to identify whitespace and create strategy to secure whitespace as new business.
• Lead proactive decision making for the ecommerce channel.
• Build and leverage customer intelligence.
• Stay current on ecommerce/digital trends and apply proactive approach to strategy.
• Bring expertise to make recommendations internally on how to WIN in ecommerce.
• Lead top level customer negotiations and manage senior level relationships with ecommerce customers.
• Responsible for ecommerce channel P&L. Build financial rigor on ecommerce team. Partners with finance to execute profitability while growing business and maintain ecommerce customer health.
• Lead S&OP for ecommerce, ensure effective implementation of sales initiatives and programs through fact-based quality input.
• Lead team to effectively manage key growth levers such as trade terms and conditions, promotions and shopper marketing programs.
• Champion cross collaboration with all other departments or key stakeholders such as: brand marketing, integrated media, sales controlling, demand planning, customer service and replenishment.

REQUIREMENTS:

• MBA preferred
• 8-10 years in account management, with minimum 5+ years in leadership positions, and minimum 5+ years of ecommerce experience.
• Experience successfully leading high performing teams, developing & retaining strong E-Commerce talent, and fostering strong cross-functional collaboration
• Experience in ecommerce sales strategy.
• Expert level ecommerce understanding of how levers work.
• Understanding of performance marketing and proven track record of maximizing investments.
• Experience with change management and increasing organizational digital/ecomm capabilities.
• Excellent communication skills, persuading and interpersonal skills at all levels.
• Experience in a fast-moving consumer packaged goods environment.
• Extensive knowledge in ecommerce best practices.
• Proven track record of producing sustainable growth within the channel.
• Demonstrated ability to take initiative and be proactive in identifying issues and recommending solutions.
• Experience with working in a mature S&OP environment
• Strong strategic and analytical/critical thinking skills.
• Working knowledge of merchandising, pricing and promotions principles and strategies.
• Ability & willingness to be strategic and "hands on."
• Must be results-oriented, organized, demonstrating the ability to lead and motivate others.
• Nielsen and/or IRI, SAP experience extremely helpful.
• Core values understanding and experienced.
• Strong excel, PowerPoint and word skills.

• Travel required (approximately 30-50%) to customers, customer events, store visits, industry events, etc.

ADDITIONAL INFORMATION:

At Beiersdorf, we value diversity and aim to provide equal opportunities to all of our applicants - regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age. We would therefore ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates). For instance, please feel free to upload your CV without a picture.

Beiersdorf North America - Recent Awards

• Winner of Comparably's Award for Best Company Outlook (2021, 2024, 2025)
• Winner of Comparably's Award for Best Company Culture (2023, 2024)
• Winner of Comparably's Award for Best Company Compensation (2020, 2022-2024)
• Winner of Comparably's Award for Best Company Perks and Benefits (2024)
• Winner of Comparably's Award for Best Company for Happiness (2022,2023-2024)
• Winner of Comparably's Award for Best CEO / General Manager (2020, 2024)
• Winner of Comparably's Award for Best Sales Team (2023, 2024)
• Winner of Comparably's Award for Best Leadership Teams (2020, 2021, 2023)
• Winner of Comparably's Award for Best Company for Diversity (2022)

Check us out on Comparably:https://www.comparably.com/companies/beiersdorf

Having trouble applying? Go to www.BeiersdorfUSA.com to search our careers page. Beiersdorf is an Equal Opportunity Employer.