Senior Director E-Commerce

mcrhotels.com; Virginia (MN); On-site; USD 80,000 - 150,000; Full time

Job summary

Join a dynamic and innovative hospitality company as a Senior Director of E-Commerce, where you'll lead digital marketing and revenue strategies across multiple hotel brands. In this pivotal role, you will drive direct bookings, optimize online visibility, and manage digital advertising initiatives focusing on renowned Marriott and Hilton systems. Your expertise in E-Commerce and digital marketing will be crucial in developing comprehensive strategies that enhance revenue performance. Collaborate with cross-functional teams to implement initiatives that align with business goals, while leveraging cutting-edge tools and analytics to refine your approach. This is an exciting opportunity to make a significant impact in a growing hospitality portfolio.

Benefits

Weekly Pay

Paid Time Off

Retirement Options

Health Insurance

Dental Insurance

Vision Insurance

Qualifications

• 7+ years in E-Commerce or digital marketing in hospitality.
• Expertise in Marriott and Hilton digital systems is essential.

Responsibilities

• Develop E-Commerce strategies to drive direct bookings.
• Manage digital marketing campaigns and analyze performance.

Skills

E-Commerce Strategy

Digital Marketing

SEO Optimization

Data Analysis

Leadership

Communication

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

Google Ads

Meta Ads Manager

OTA Platforms

Marriott Digital Services (MDS)

Hilton Digital Optimization

Job description

Posted Monday, February 3, 2025 at 5:00 AM | Expires Monday, February 24, 2025 at 4:59 AM

Executive Summary: We are seeking an experienced and strategic Senior Director of E-Commerce to lead our digital marketing and online revenue initiatives. This role is responsible for driving direct bookings, optimizing online distribution, and managing digital advertising strategies across multiple hotel brands, with a strong focus on Marriott and Hilton branded systems. The ideal candidate will have deep expertise in brand.com websites, OTA advertising, metasearch, and digital marketing strategies, ensuring maximum online visibility and revenue generation.

Duties and Responsibilities:

• Develop and execute a comprehensive E-Commerce strategy to drive direct bookings and optimize online revenue performance.
• Leverage Marriott and Hilton brand platforms (e.g., Marriott Digital Services (MDS), Hilton’s Digital Optimization, and proprietary booking engines) to maximize exposure and conversion.
• Partner with revenue management, marketing, and brand teams to implement digital initiatives that align with business goals.

Website & Digital Presence Management:

• Manage and optimize brand.com websites, ensuring content accuracy, SEO optimization, and conversion improvements.
• Oversee brand-sponsored digital programs and liaise with Marriott and Hilton corporate teams to enhance digital performance.
• Identify opportunities for website enhancements, landing pages, and digital merchandising strategies.
• Develop and execute OTA advertising strategies, leveraging platforms like Expedia Travel Ads, Booking.com Sponsored Ads, and Google Hotel Ads to drive incremental revenue.
• Optimize metasearch campaigns to improve visibility and drive direct bookings.
• Monitor rate, parity, and channel performance to ensure brand compliance and profitability.

Paid Media & Digital Advertising:

• Lead digital marketing campaigns, including Google Ads, Meta (Facebook/Instagram), and programmatic advertising to increase hotel visibility and bookings.
• Manage digital agency relationships and oversee campaign performance, ensuring strong ROI and efficient budget allocation.
• Analyze data to refine targeting strategies and enhance conversion rates.

Performance Analytics & Reporting:

• Utilize tools like Google Analytics, Marriott’s OneYield, Hilton’s GRO, and OTA dashboards to track campaign performance and booking trends.
• Provide regular reports and insights on E-Commerce performance, identifying areas for improvement and innovation.
• Stay ahead of digital trends, algorithm updates, and emerging technologies that can impact E-Commerce strategy.

Qualifications:

• 7+ years of experience in E-Commerce, digital marketing, or online revenue management within the hospitality industry.
• Expertise in Marriott and Hilton branded digital systems (e.g., MDS, Hilton Digital, OTA platforms).
• Strong understanding of OTA strategies, metasearch, SEO, paid media, and digital distribution.
• Experience leading digital campaigns with proven success in driving direct revenue.
• Proficiency in Google Analytics, Google Ads, Meta Ads Manager, and CRM platforms.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent leadership and communication skills, with experience managing teams and cross-functional partnerships.
• Experience working with multiple brands and ownership groups is preferred.
• Familiarity with emerging digital trends, AI-driven marketing, and personalization strategies is preferred.
• This role is based in our MCR Dallas office.

Join our team and play a key role in driving digital success for a growing hospitality portfolio!

Physical Working Demands & Working Environment: To perform the duties of this job, an individual must be able to read, write, understand, and communicate effectively using the English Language. The employee is regularly required to enter information into a computer. The noise level in the work environment is usually low to moderate. While performing the duties of this job, the employee is regularly required to sit for long periods (3-4 hours at a time). The employee is frequently required to use hands for typing, 10-key operation, telephone dialing, or controls. Must be able to talk and hear.

Note: This job description in no way states or implies that these are the only duties to be performed by the employee(s) of this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. Employee must be able to perform the essential functions of the position satisfactorily, and if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. The Employer retains the right to change or assign other duties to this position.

This document does not create an employment contract, implied or otherwise, other than an at-will relationship.

Our Company:

• MCR is the 3rd-largest hotel owner-operator in the United States.
• Founded in 2006, our company has offices in New York City, Dallas, Chicago, and Richmond, Virginia.
• MCR has a $5.0 billion portfolio of 148 premium-branded hotels containing more than 22,000 guestrooms across 37 states and 106 cities.
• MCR has more than 7,000 team members across the country and operates hotels under 9 Marriott brands, 8 Hilton brands, and a number of unflagged independent hotels.
• MCR was named one of Fast Company’s 10 Most Innovative Travel Companies of 2020.
• MCR is a three-time recipient of the Marriott Partnership Circle Award, the highest honor Marriott presents to its owner and franchise partners, and a recipient of the Hilton Legacy Award for Top Performer.
• For the TWA Hotel at New York’s JFK Airport, MCR won the Development of the Year (Full Service) Award at The Americas Lodging Investment Summit (ALIS), the Urban Land Institute New York Excellence in Hotel Development Award and the American Institute of Architects national Architecture Award, the highest honor given by the AIA.

What we offer/What’s in it for you?

• Weekly Pay
• Paid Time Off
• Retirement Options
• Health, Dental, Vision Insurance- available after 30 days of employment for full-time team members