Senior Director, Digital Merchandising & Personalization

Solomon Page Fashion & Beauty; New York (NY); On-site; USD 225,000 - 250,000; Full time

Benefits offered by this job

Relocation assistance

Job summary

Elite Fitness Brand is seeking a Senior Director of Digital Merchandising to own the end-to-end digital shopping experience for its DTC business. This role balances brand storytelling with revenue, conversion, and customer engagement while leading a high-performing team.

You will manage onsite merchandising across home, PLPs, search, and PDPs, drive AI-enabled personalization and testing, and partner with Creative, CRM, and Analytics to optimize performance and lifetime value.

Qualifications

• 12+ years in ecommerce merchandising leadership with 5+ years leading teams.
• Experience leading digital merchandising strategy for high-volume DTC/omnichannel.
• Deep expertise in site merchandising, searchandising, personalization, and CRO.
• Hands-on with Shopify/Shopify Plus and CMS platforms.
• Experience with PLP providers and merchandising platforms (Nosto, Bloomreach, Algolia).
• Experience with product recommendation engines and personalization platforms.
• Proven ability to lead A/B and multivariate testing programs.
• Strong analytics and ability to translate insights into business outcomes.

Responsibilities

• Own the digital site merchandising strategy to drive revenue and brand objectives.
• Lead merchandising across homepage, PLPs, onsite search, PDPs, navigation, and promos.
• Develop seasonal strategies, calendars, launches, and storytelling frameworks.
• Establish taxonomy, filters, facets, and searchandising best practices.
• Own onsite search strategy, relevance tuning, and zero-result experiences.
• Evaluate PLP services and merchandising platforms for ranking and discovery.
• Lead AI-enabled recommendations and personalized content across journeys.
• Run A/B and multivariate testing with hypotheses and priority experiments.
• Provide executive reporting linking actions to revenue and lifecycle value.
• Mentor and develop a high-performing Site Merchandising team.

Skills

DTC ecommerce leadership

Site merchandising

Product discovery

Personalization

AB testing

AI-enabled merchandising

Shopify / Shopify Plus

Analytics (GA4 / Looker)

Cross-functional leadership

Executive stakeholder alignment

Tools

Nosto

Constructor

Bloomreach

Algolia

Monetate

Adobe Target

Optimizely

Job description

Elite Fitness Brand is seeking a Senior Director of Digital Merchandising to own the end-to-end digital shopping experience for its DTC business. This role balances brand storytelling with revenue, conversion, and customer engagement while leading a high-performing team.

You will manage onsite merchandising across home, PLPs, search, and PDPs, drive AI-enabled personalization and testing, and partner with Creative, CRM, and Analytics to optimize performance and lifetime value.