Senior Director, Digital Campaign Strategy

EAB; Philadelphia (Philadelphia County); On-site; USD 115,000 - 142,500; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with match

20+ days PTO

Job summary

EAB seeks a Senior Director, Digital Marketing Strategy, Advancement to lead digital fundraising and donor engagement initiatives for higher education partners. You will partner with business development, analytics, and creative teams to shape differentiated digital campaigns, campaigns messaging, and audience journeys that advance capital and comprehensive campaigns.

Ideal candidates bring 8–10+ years in digital fundraising, strong executive communication, and a track record in higher education

Qualifications

• Bachelor's degree or equivalent required.
• 8–10+ years in digital marketing, fundraising strategy, or related field.
• 3+ years advising higher education Advancement organizations.
• Ability to translate priorities into digital engagement strategies.

Responsibilities

• Serve as strategic digital fundraising advisor to business development teams.
• Translate institutional goals into differentiated digital engagement strategies.
• Lead cross-functional teams to shape and deliver campaigns.
• Develop training and strategic frameworks for Advancement practices.
• Travel domestically ~15–20% and present to senior stakeholders.

Skills

Digital fundraising

Donor engagement

Strategic consulting

Executive communication

Presentation skills

Cross-functional collaboration

Education

Bachelor's degree

Advanced degree in marketing

Tools

Google Analytics

Paid media platforms

Job description

EAB seeks a Senior Director, Digital Marketing Strategy, Advancement to lead digital fundraising and donor engagement initiatives for higher education partners. You will partner with business development, analytics, and creative teams to shape differentiated digital campaigns, campaigns messaging, and audience journeys that advance capital and comprehensive campaigns.

Ideal candidates bring 8–10+ years in digital fundraising, strong executive communication, and a track record in higher education