Senior Director, Consumer Payments Growth Marketing

Visa; Miami (FL); On-site; USD 260,000 - 380,000; Full time

Benefits offered by this job

life insurance

paid time off

401(k)

relocation assistance

Job summary

Visa seeks a Senior Director of Consumer Payments Marketing for the Americas to shape growth across Affluent, Next Gen, Cross-Border, and eCommerce segments. You will align insights with product roadmaps and marketing activation, guiding a team of senior managers and working with product, sales, and analytics to translate opportunities into measurable outcomes.

This role partners with media, sponsorships, and partnerships to embed priorities into campaigns and enable rapid, relevant execution

Responsibilities

• Lead Visa's consumer growth strategy across Affluent, Next Gen, Cross-Border, eCommerce, New Payment Flows.
• Translate segment insights, cultural trends, and consumer behaviors into clear marketing strategies and actionable market plans.
• Serve as the primary day-to-day business partner to LAC Product & Solutions teams, ensuring consumer marketing activity is effectively pulled through in support of product marketing goals.
• Ensure LAC fully leverages global strategic-segment work—including Infinite, new Travel positioning, Visa Destinations, and eCommerce platforms—by shaping and adapting these for maximum regional impact.
• Connect long-term strategic-segment vision with near-term activation needs to ensure strategies translate effectively into market-ready execution.
• Lead integrated planning with media, creative, content, sponsorships, partnerships, and product partners to ensure segment priorities are embedded across campaigns, messaging, and activations.
• Partner with research and analytics teams to uncover deeper consumer understanding.

Job description

Visa seeks a Senior Director of Consumer Payments Marketing for the Americas to shape growth across Affluent, Next Gen, Cross-Border, and eCommerce segments. You will align insights with product roadmaps and marketing activation, guiding a team of senior managers and working with product, sales, and analytics to translate opportunities into measurable outcomes.

This role partners with media, sponsorships, and partnerships to embed priorities into campaigns and enable rapid, relevant execution