Senior Director, Brand Strategy & GTM (Enterprise)

Verizon; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Verizon seeks a Senior Director of Brand Strategy & GTM to lead enterprise brand initiatives, translating cultural insights into compelling campaigns. The role also overseesEmployer Brand to attract elite talent and drives end-to-end go-to-market execution with cross-functional leadership across sports, music, and pop culture partnerships.

The position emphasizes strategic clarity in complex environments, high-level executive collaboration, and a focus on measurable business impact through

Qualifications

• 10+ years of progressive leadership in brand strategy, creative direction, or integrated marketing.
• 8+ years managing high-visibility, large-scale partnership activations.
• Cross-functional visionary bridging external campaigns with internal employer branding.
• Executive presence with ability to persuade senior leadership.
• Operational excellence with rigorous multi-channel project management.
• Relationship and talent management across internal and external partners.

Responsibilities

• Drive Enterprise Brand Architecture & Strategy across Verizon's ecosystem.
• Transform strategy into industry-leading creative campaigns.
• Champion Employer Brand and talent attraction initiatives.
• Own flawless go-to-market execution across digital, social, retail, PR and more.
• Galvanize leaders and align executives around a cohesive campaign vision.
• Cultivate external partnerships in sports, music, entertainment and agencies.
• Connect performance metrics with insights for real-time optimization.
• Lead, mentor and grow a high-performing strategy team.

Skills

Brand strategy

Creative direction

Integrated marketing

Campaign leadership

Job description

Verizon seeks a Senior Director of Brand Strategy & GTM to lead enterprise brand initiatives, translating cultural insights into compelling campaigns. The role also overseesEmployer Brand to attract elite talent and drives end-to-end go-to-market execution with cross-functional leadership across sports, music, and pop culture partnerships.

The position emphasizes strategic clarity in complex environments, high-level executive collaboration, and a focus on measurable business impact through