GTM Strategy Director - Multi-Brand Telecom Growth

Verizon; Miami (FL); Hybrid; USD 114,000 - 219,000; Full time

Benefits offered by this job

Hybrid work schedule

401(k) savings plan

Paid vacation and parental leave

Job summary

Verizon is seeking a growth-oriented leader to join the Value Marketing team as GTM Associate Director for Straight Talk, Walmart Family Mobile, and Tracfone. This role directly owns end-to-end marketing growth plans and big launches, bridging brand strategy with flawless execution across channels.

The ideal candidate will lead cross-functional teams, translate market insights into actionable campaigns, and optimize performance to hit KPIs while navigating a complex prepaid telecom landscape.

Qualifications

• Bachelor's degree or four+ years of work experience required.
• Eight+ years of progressive marketing leadership experience.
• Experience owning end-to-end GTM strategy and integrated brand planning.

Responsibilities

• Set brand marketing strategy and pillars for each brand.
• Own annual GTM growth plans and integrated campaign launches.
• Translate market trends into clear commercial marketing outcomes.
• Create omni-channel briefs linking storytelling to KPIs.
• Lead cross-functional teams across many groups to ensure alignment.

Skills

Cross-functional leadership

Project management

Strategic thinking

Communication skills

Analytical decision making

Education

Bachelor's degree

MBA

Master's degree

Job description

Verizon is seeking a growth-oriented leader to join the Value Marketing team as GTM Associate Director for Straight Talk, Walmart Family Mobile, and Tracfone. This role directly owns end-to-end marketing growth plans and big launches, bridging brand strategy with flawless execution across channels.

The ideal candidate will lead cross-functional teams, translate market insights into actionable campaigns, and optimize performance to hit KPIs while navigating a complex prepaid telecom landscape.