Senior GTM Director, Brand Growth & Strategy

Verizon; Basking Ridge (NJ); Hybrid; USD 114,000 - 219,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Job summary

Verizon is seeking a growth-minded leader to join the Value Marketing team as the GTM Associate Director for Straight Talk, Walmart Family Mobile, and Tracfone. You will own end-to-end GTM growth plans across multiple brands and coordinate cross-functional teams to deliver integrated campaigns that drive subscriber acquisition and portfolio growth.

The role requires 8+ years of marketing leadership and a track record in end-to-end GTM strategy, with strong analytics to optimize campaigns and

Qualifications

• Bachelor's degree or four or more years of work experience.
• Eight or more years of progressive marketing leadership experience.
• Experience owning end-to-end GTM strategy and integrated brand planning.

Responsibilities

• Set brand pillars for each portfolio to stand out in the market.
• Architect, launch, and optimize annual GTM growth plans and campaigns.
• Establish growth pillars and positioning for each brand.
• Create omni-channel briefs linking storytelling to KPIs.
• Lead cross-functional teams to translate objectives into plans and messaging.
• Evaluate campaign performance and direct channel optimizations.
• Oversee GTM roadmap governance and executive status updates.

Skills

Brand strategy

GTM planning

Brand positioning

Cross-functional leadership

Analytics & ROI

Governance & roadmaps

Campaign orchestration

Education

Bachelor's degree

Job description

Verizon is seeking a growth-minded leader to join the Value Marketing team as the GTM Associate Director for Straight Talk, Walmart Family Mobile, and Tracfone. You will own end-to-end GTM growth plans across multiple brands and coordinate cross-functional teams to deliver integrated campaigns that drive subscriber acquisition and portfolio growth.

The role requires 8+ years of marketing leadership and a track record in end-to-end GTM strategy, with strong analytics to optimize campaigns and