GTM Director, Brand Growth & Launch

Verizon; New York (NY); Hybrid; USD 126.000 - 219.000; Vollzeit

Benefits dieser Stelle

Health benefits

401(k) matching

Paid time off & holidays

Parental leave & tuition assistance

Zusammenfassung

Verizon is seeking a growth-minded leader to join the Value Marketing team as the GTM Associate Director for Straight Talk, Walmart Family Mobile, and Tracfone. This role drives end-to-end GTM plans, brand storytelling, and portfolio growth across multiple brands.

The ideal candidate leads cross-functional teams, bridges brand strategy with tactical execution, and uses analytics to optimize performance against KPIs. Hybrid work with in-office days is required.

Qualifikationen

• Bachelor’s degree or four or more years of work experience.
• Eight+ years of relevant marketing leadership experience with end-to-end GTM.
• Highly organized with multiple project management capabilities.
• Experience owning GTM strategy for multi-brand portfolios.
• Strong communication and cross-functional leadership abilities.

Aufgaben

• Set pillars for each brand to stand out in a crowded market.
• Own annual GTM growth plans and integrated campaign launches.
• Translate market trends into clear marketing outcomes.
• Create omni-channel briefs linking storytelling to KPIs.
• Direct cross-functional teams to execute high-impact plans.

Kenntnisse

GTM strategy

Brand planning

Cross-functional leadership

Marketing analytics

Project management

National retail knowledge

Communication skills

Ausbildung

Bachelor's degree or 4+ years experience

MBA is a plus

Jobbeschreibung

Verizon is seeking a growth-minded leader to join the Value Marketing team as the GTM Associate Director for Straight Talk, Walmart Family Mobile, and Tracfone. This role drives end-to-end GTM plans, brand storytelling, and portfolio growth across multiple brands.

The ideal candidate leads cross-functional teams, bridges brand strategy with tactical execution, and uses analytics to optimize performance against KPIs. Hybrid work with in-office days is required.