Senior Director, Brand Insights & Strategy

Travelers; United States; On-site; USD 139,000 - 230,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Paid time off

Wellness program

Volunteer encouragement

Job summary

Travelers is seeking a Senior Director of Brand Research to lead the enterprise Brand Research practice across brand, marketing, and creative insights. You will guide research design, fielding, and synthesis to deliver decision-ready recommendations for senior leadership.

You will manage and mentor staff, partner with brand management and agencies, and ensure research aligns with business objectives while driving market strategies and brand growth.

Qualifications

• 8+ years of market research or related work experience.
• 3+ years of leadership/management experience in brand equity and campaign measurement.
• Deep knowledge of brand equity models and vendor offerings.

Responsibilities

• Oversee high‑complexity qualitative and quantitative brand research projects end to end.
• Lead brand health tracking, creative testing, and campaign measurement programs.
• Synthesize findings into actionable insights for senior leadership.
• Provide strategic guidance and mentorship within the Brand Research team.
• Collaborate with brand management, advertising, and marketing leaders.

Skills

Market research

Leadership

Brand equity

MBA

Brand health

Research design

Data analysis

Communication

MS Office

Insurance knowledge

Education

Bachelor’s degree in business/marketing/economics/etc.

MBA or Master of Research

Tools

MS Office

Job description

Travelers is seeking a Senior Director of Brand Research to lead the enterprise Brand Research practice across brand, marketing, and creative insights. You will guide research design, fielding, and synthesis to deliver decision-ready recommendations for senior leadership.

You will manage and mentor staff, partner with brand management and agencies, and ensure research aligns with business objectives while driving market strategies and brand growth.