Senior Brand Insights Director | Strategy & Leadership

The Travelers Indemnity Company; Hartford (CT); Hybrid; USD 139,000 - 230,000; Full time

Benefits offered by this job

Health Insurance

401(k) retirement match

Paid time off (PT0)

Wellness program

Volunteer encouragement

Job summary

The Travelers Indemnity Company seeks a Senior Director of Brand Research to lead our enterprise brand insights programs and guide decision-ready recommendations. You will collaborate with brand management, advertising, and marketing leaders to align research with business objectives, and mentor staff across the department.

You will manage complex research portfolios, drive strategic initiatives, and present findings to senior leadership, shaping campaigns and brand strategy across the

Qualifications

• 8+ years of market research or related work experience.
• 3+ years of leadership/management in brand equity/brand health tracking, creative testing and campaign measurement.
• Bachelor's degree in business, marketing, economics, mathematics, psychology, anthropology, or comparable analytical field.
• MBA or Master of Research or other advanced degree.
• Deep understanding of brand equity models and vendor offerings; experience partnering with brand/advertising stakeholders.
• Strong knowledge of Microsoft Office products.
• Excellent communication and collaboration skills.
• Knowledge of business/insurance concepts in Financial Services/P&C.

Responsibilities

• Oversee and conduct high complexity qualitative and quantitative primary research projects from scoping to final report and presentation.
• Lead enterprise-wide brand, marketing, and creative insights programs end-to-end.
• Synthesize research findings into clear, actionable insights for senior leadership.
• Develop complex research deliverables including proposals, project plans, data specs, and final reports; act as strategic consultant.
• Manage timelines and resources across multiple projects with minimal supervision.
• Ensure data quality and establish QC practices across staff.
• Represent the Brand Research unit at governance meetings.
• Drive department goals and mentor staff to foster high performance.
• Perform other duties as assigned.

Skills

Leadership

Brand equity

Research design

Stakeholder communication

Vendor management

Project management

Cross-functional collaboration

Microsoft Office

Education

Bachelor's degree in business/marketing/economics/mathematics/psychology/anthropology

MBA or Master of Research or equivalent

Tools

MS Office

Job description

The Travelers Indemnity Company seeks a Senior Director of Brand Research to lead our enterprise brand insights programs and guide decision-ready recommendations. You will collaborate with brand management, advertising, and marketing leaders to align research with business objectives, and mentor staff across the department.

You will manage complex research portfolios, drive strategic initiatives, and present findings to senior leadership, shaping campaigns and brand strategy across the