Senior Director, B2B Media Strategy & Planning (Remote)

MarketBridge; Boston (MA); On-site; USD 112,000 - 140,000; Full time

Benefits offered by this job

Health benefits

Remote work

Professional development budget

Job summary

Marketbridge is seeking a Sr. Director, Media Planning to lead integrated, performance-driven media strategies for complex B2B clients.

You will guide a team of media planners and buyers across programmatic, direct publisher buys, OOH, CTV, broadcast, and emerging platforms toward cohesive, measurable results. In this role you translate client objectives into actionable plans, fuse audience insights with channel tactics, and collaborate with Demand Strategy, Creative, Analytics, and Project

Qualifications

• 8+ years in media strategy, planning, or integrated media, ideally within an agency.
• Strong experience in B2B media strategies for complex or enterprise clients.
• Deep knowledge of digital and offline media planning across multiple channels.

Responsibilities

• Lead the development of integrated media strategies for complex B2B clients.
• Develop cross-channel media plans spanning programmatic, direct publisher buys, trade and industry media, digital display, video, content syndication, OOH, CTV, broadcast, experiential, and emerging platforms.
• Define the role of each channel in the buyer journey to create cohesive strategy.
• Lead, coach, and develop a team of media planners and buyers.
• Partner with activation specialists to translate media strategies into execution, optimization, and ongoing performance management.
• Present media strategies, recommendations, and performance insights to senior client stakeholders.

Skills

Media strategy

Team leadership

Client-facing

Presentation skills

Negotiation

Analytics

Channel knowledge

Tools

Bionic

Campaign Manager 360

The Trade Desk

Display & Video 360

6sense

Demandbase

Job description

Marketbridge is seeking a Sr. Director, Media Planning to lead integrated, performance-driven media strategies for complex B2B clients.

You will guide a team of media planners and buyers across programmatic, direct publisher buys, OOH, CTV, broadcast, and emerging platforms toward cohesive, measurable results. In this role you translate client objectives into actionable plans, fuse audience insights with channel tactics, and collaborate with Demand Strategy, Creative, Analytics, and Project