Senior Director, Asset Management Content & Campaigns

PassFort; New York (NY); On-site; USD 113,000 - 164,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Parental leave

Paid time off

401(k) plan with employer contribution

Life insurance

Disability insurance

Accident insurance

Employee stock purchase plan

Tuition reimbursement

Job summary

Moody’s is seeking a senior-level marketer to lead integrated campaigns for the Asset Management business. You will craft thought leadership content and demand-generation programs across digital, email, paid media, social, events, and partnerships.

You will guide content strategy, collaborate with senior leadership and sales, and leverage AI tools to improve research, workflow efficiency, and campaign results, while maintaining a customer-centric, detail-oriented approach.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Business, Journalism, or a related field is required.
• Advanced degree is preferred.
• Experience in Asset Management marketing is required.

Responsibilities

• Develop and execute integrated marketing campaigns that drive thought leadership and demand generation for Moody's Asset Management.
• Lead multi-channel campaigns across digital, email, paid media, social, events, and partnerships.
• Manage campaign execution, timelines, and cross-functional coordination from planning to launch.
• Drive content strategy and editorial planning for Asset Management aligned with business goals.
• Create content for Asset Management professionals across blogs, social posts, white papers, website copy, videos, customer stories, emails, and presentations.
• Collaborate with Industry Practice Leads to produce thought leadership and major campaigns (e.g., Private Credit).
• Develop customer-focused messaging frameworks to support acquisition, retention, and cross-sell.
• Partner with web/digital teams to enhance content performance and SEO/GE0 effectiveness.
• Measure and report on campaign performance, content effectiveness, and ROI.
• Amplify stories with Corporate Affairs and PR teams; leverage AI tools for market research and productivity.

Skills

Campaign management

Copywriting & storytelling

Project management

Data-driven marketing

Asset Management marketing

Private Credit & Alternatives

B2B SaaS/financial services

Stakeholder influence

Cross-functional collaboration

Attention to detail

AI concepts & tools

Education

Bachelor's degree

Advanced degree

Job description

Moody’s is seeking a senior-level marketer to lead integrated campaigns for the Asset Management business. You will craft thought leadership content and demand-generation programs across digital, email, paid media, social, events, and partnerships.

You will guide content strategy, collaborate with senior leadership and sales, and leverage AI tools to improve research, workflow efficiency, and campaign results, while maintaining a customer-centric, detail-oriented approach.