Asset Management Content & Campaigns Lead

Moody; New York (NY); On-site; USD 113,000 - 164,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company contribution

Tuition reimbursement

Job summary

Moody's is seeking an Assc Dir-Content & Campaigns for Asset Management Marketing in New York. You will lead multi‑channel campaigns, develop compelling thought leadership content, and align messaging with growth goals while collaborating with senior leadership and marketing teams.

The role emphasizes data-driven decision making and AI-assisted processes. Ideal candidates have 5–7+ years of asset management marketing experience, strong writing skills, and a track record of delivering integrated

Qualifications

• 5–7+ years of experience developing and executing integrated, multi-channel B2B marketing campaigns.
• Exceptional writing, editing, and storytelling skills for thought leadership and demand content.
• Strong project management and ability to manage multiple initiatives and stakeholders.
• Analytical mindset to translate performance data into actionable recommendations.
• Experience marketing to the Asset Management industry (required).
• Familiarity with Private Credit and Alternative Investments landscape and trends.
• Experience in a B2B SaaS, data, tech, or financial services environment (preferred).
• Excellent communication and presentation skills with senior leadership and sales teams.

Responsibilities

• Develop and execute integrated marketing campaigns and content to drive thought leadership and demand for Moody's Asset Management business.
• Lead multi-channel campaigns across digital, email, paid media, social, events, and partnerships.
• Manage campaign execution, timelines, and cross-functional coordination from planning to launch.
• Drive content strategy, editorial planning, and narratives for Asset Management growth.
• Collaborate with Industry Practice Leads to produce thought leadership on growth areas like Private Credit.
• Develop customer-focused messaging frameworks to support acquisition, retention, and cross-sell.
• Partner with web/digital teams to improve content performance and SEO/geo effectiveness.
• Measure and report on campaign performance, content effectiveness, and ROI.

Skills

Campaign management

Content marketing

B2B marketing

Thought leadership

Demand generation

Analytics

AI in marketing

Asset Management industry

Stakeholder management

SaaS/tech marketing

Education

Bachelor's degree in Marketing, Communications, English, Business, Journalism, or related field

Advanced degree

Tools

AI tools

Job description

Moody's is seeking an Assc Dir-Content & Campaigns for Asset Management Marketing in New York. You will lead multi‑channel campaigns, develop compelling thought leadership content, and align messaging with growth goals while collaborating with senior leadership and marketing teams.

The role emphasizes data-driven decision making and AI-assisted processes. Ideal candidates have 5–7+ years of asset management marketing experience, strong writing skills, and a track record of delivering integrated