Senior Marketing Lead: Content & Campaigns

PassFort; New York (NY); On-site; USD 113,000 - 164,000; Full time

Benefits offered by this job

Medical benefits

401(k) plan with company match

Tuition reimbursement

Parental leave

Paid time off

Job summary

Moody's is seeking an Assc Dir-Content & Campaigns Marketing in New York to lead integrated, multi-channel marketing campaigns for the Asset Management business. You will create thought leadership content, manage cross-functional campaigns, and drive demand.

This role requires collaboration with senior leaders and a customer-centric, data-driven mindset, leveraging AI tools to enhance marketing productivity.

Qualifications

• 7+ years of experience developing and executing integrated, multi-channel B2B marketing campaigns.
• Exceptional writing, editing, and storytelling skills for thought leadership and conversion-focused content.
• Strong project management and ability to coordinate multiple initiatives and stakeholders.
• Analytical mindset to translate data into actionable recommendations.
• Experience marketing to the Asset Management industry (required).
• Familiarity with Private Credit and Alternative Investments landscape and trends.
• Experience in B2B SaaS, data, technology, or financial services environments (preferred).
• Excellent communication, presentation, and stakeholder management skills.
• Proven ability to collaborate with senior leadership, sales teams, and SMEs.
• Customer-centric with attention to detail and commitment to excellence.
• Proficiency in AI concepts and using AI tools to improve workflows and maintain ethical AI use.

Responsibilities

• Develop and execute integrated marketing campaigns and content to drive thought leadership and demand.
• Lead multi-channel campaigns across digital, email, paid media, social, events, and partnerships.
• Manage campaign execution, timelines, and cross-functional coordination.
• Drive content strategy, editorial planning, and narratives for Asset Management.
• Create content for Asset Management professionals: blogs, social, white papers, website, videos, customer stories, emails, presentations.
• Collaborate with Industry Practice Leads to produce campaigns around growth areas like Private Credit.
• Develop messaging frameworks for customer acquisition, retention, expansion, and cross-sell.
• Work with web and digital teams to enhance content performance and SEO/GEO effectiveness.
• Measure and report on campaign performance, content effectiveness, pipeline contribution, ROI.
• Partner with Corporate Affairs to amplify stories and media coverage.
• Leverage AI tools for market research, content development, and workflow efficiency.

Skills

Integrated marketing

Content marketing

Thought leadership

Campaign management

Project management

Data-driven marketing

AI in marketing

Asset Management marketing

Stakeholder management

Writing & storytelling

Education

Bachelor's degree in Marketing/Business/related

Advanced degree

Tools

AI tools

SEO tools

Analytics platforms

Job description

Moody's is seeking an Assc Dir-Content & Campaigns Marketing in New York to lead integrated, multi-channel marketing campaigns for the Asset Management business. You will create thought leadership content, manage cross-functional campaigns, and drive demand.

This role requires collaboration with senior leaders and a customer-centric, data-driven mindset, leveraging AI tools to enhance marketing productivity.