Senior Integrated Campaign Architect for Asset Management

Northern Trust Corp; Chicago, Northern (IL, KY); Hybrid; USD 115,000 - 195,000; Full time

Benefits offered by this job

retirement benefits

health and welfare benefits

paid time off

parental and caregiver leave

life & accident insurance

other voluntary and well-being benef"

Job summary

Northern Trust is seeking a Senior Integrated Campaign Strategist to lead high-impact campaigns that connect client needs with measurable growth across asset management. You will develop, execute, and optimize multi-channel programs that drive awareness, engagement, and pipeline growth.

In this role, you will partner with product, sales, and distribution teams, craft strategic briefs, analyze performance data, and drive demand generation while ensuring alignment with corporate objectives.

Qualifications

• 7+ years of experience in integrated marketing, campaign strategy, demand generation, or related roles within asset management.
• Deep understanding of financial advisors and institutional investor audiences.
• Experience building audience-centric customer journeys across channels.
• Hands-on experience with Marketo and Salesforce for segmentation, nurture, and measurement.

Responsibilities

• Develop and execute integrated, multi-channel marketing campaigns aligned to business priorities.
• Partner with product, sales, client marketing, and distribution teams to translate goals into measurable strategies.
• Create strategic campaign briefs defining audience, messaging, channel strategy, KPIs, and success metrics.
• Leverage audience insights, competitive intelligence, and market trends to inform campaign strategy and positioning.
• Develop and optimize audience-centric customer journeys across channels, identifying engagement opportunities and improving conversion.
• Drive demand generation including audience segmentation, lead generation, nurture strategies, and lifecycle optimization.
• Monitor and analyze campaign, lead, and pipeline performance, translating data into recommendations to improve ROI.
• Collaborate with content, creative, digital, and product marketing teams to develop messaging and thought leadership.
• Own day-to-day campaign management and lead cross-functional workstreams.

Skills

Integrated marketing

Campaign strategy

Demand generation

Lead generation

Marketing automation

Tools

Marketo

Salesforce

Job description

Northern Trust is seeking a Senior Integrated Campaign Strategist to lead high-impact campaigns that connect client needs with measurable growth across asset management. You will develop, execute, and optimize multi-channel programs that drive awareness, engagement, and pipeline growth.

In this role, you will partner with product, sales, and distribution teams, craft strategic briefs, analyze performance data, and drive demand generation while ensuring alignment with corporate objectives.