AI-Driven Asset Management Content & Campaigns Lead

Moody's; New York (NY); On-site; USD 113,000 - 164,000; Full time

Benefits offered by this job

Medical, dental, vision

Parental leave

Paid time off

401(k) plan with company contribution

Life and disability insurance

Tuition reimbursement

Employee stock purchase plan

Job summary

Moody's Investors Service in New York is seeking a marketing leader to drive integrated Asset Management campaigns and thought leadership content. You will collaborate with senior leaders, sales, and SMEs to translate market insights into compelling narratives that attract qualified demand.

You will oversee multi-channel programs across digital, email, paid media, events, and partnerships, while leveraging AI tools to boost efficiency and demonstrate impact on growth and client engagement.

Qualifications

• 7+ years in integrated multi-channel B2B marketing campaigns.
• Strong writing, editing, and storytelling skills for thought leadership and demand-gen content.
• Experience marketing to Asset Management is required.

Responsibilities

• Develop and execute integrated marketing campaigns and content for Moody's Asset Management.
• Lead multi-channel campaigns across digital, email, paid media, social, events, and partnerships.
• Manage campaign timelines and cross‑functional coordination from planning to launch.
• Drive content strategy and editorial planning aligned with growth priorities.
• Create content for Asset Management professionals (blogs, whitepapers, web copy, videos, stories).
• Collaborate with Industry Practice Leads and SMEs on major campaigns (e.g., Private Credit).
• Develop and maintain customer-centric messaging for acquisition, retention, and cross-sell.
• Partner with web and digital teams to boost SEO/GEO performance.
• Measure and report on campaign performance, ROI, and pipeline contribution.
• Amplify stories through Corporate Affairs and PR.
• Leverage AI tools for market research, content development, and productivity.

Skills

B2B marketing

Content writing

Project management

Data-driven marketing

Asset Management marketing

AI tools

Leadership with senior stakeholders

Education

Bachelor's degree in Marketing, Communications, English, Business, Journalism, or related field

Advanced degree

Job description

Moody's Investors Service in New York is seeking a marketing leader to drive integrated Asset Management campaigns and thought leadership content. You will collaborate with senior leaders, sales, and SMEs to translate market insights into compelling narratives that attract qualified demand.

You will oversee multi-channel programs across digital, email, paid media, events, and partnerships, while leveraging AI tools to boost efficiency and demonstrate impact on growth and client engagement.