Senior Director, API‑First Lifecycle Marketing

Socket.dev; United States; On-site; USD 192,000 - 235,000; Full time

Job summary

AlphaSense is seeking an experienced lifecycle marketer to build and scale a new function accelerating customer growth for consumption-based offerings. This role focuses on guiding enterprise customers through feature adoption and expansion in an API-first environment.

You will partner with Marketing, Customer Success, Sales, Product, and Revenue Operations to establish a scalable marketing model that boosts time-to-value, increases consumption, and drives long-term revenue.

Qualifications

• 10+ years of experience in high-growth, Enterprise B2B SaaS marketing.
• Proven success developing and executing lifecycle strategies that drive measurable product usage or consumption.
• Experience partnering across Marketing, Customer Success, Sales, and Product.
• Strong analytical skills with experience using product and behavioral data to inform strategy.
• Executive presence with the ability to influence cross-functional leaders and drive alignment.
• Experience with usage-based or consumption-based business models.
• Familiarity with product-led growth principles and experimentation methodologies.

Responsibilities

• Define the vision, strategy, operating model, and roadmap for Customer Lifecycle Marketing focused on usage and consumption-based offerings.
• Establish repeatable and scalable processes, experimentation frameworks and success metrics.
• Build the foundation for a high performing team as the function grows.
• Design digital-first programs that accelerate time-to-value, encourage deeper and more frequent product utilization, and facilitate coordinated orchestration with Customer Success teams.
• Develop and implement lifecycle strategies that increase customer usage of AlphaSense’s offerings, with a focus on our API solutions.
• Partner with cross-functional teams to leverage product data, customer health signals and behavioral insights to build enterprise lifecycle programs that increase long-term customer value.
• Develop executive reporting and optimization strategies focused on metrics such as Consumption-based revenue, Product utilization, Time-to-value, Engagement with key capabilities.
• Continuously optimize and consistently update programs based on measurable business impact and product innovation, ensuring relevance and accuracy.
• Foster strong working relationships and a culture of accountability and shared ownership.

Skills

Lifecycle marketing

APIs

Cross-functional collaboration

Data-driven decision making

Executive presence

Consumption-based models

Product-led growth

Job description

AlphaSense is seeking an experienced lifecycle marketer to build and scale a new function accelerating customer growth for consumption-based offerings. This role focuses on guiding enterprise customers through feature adoption and expansion in an API-first environment.

You will partner with Marketing, Customer Success, Sales, Product, and Revenue Operations to establish a scalable marketing model that boosts time-to-value, increases consumption, and drives long-term revenue.