Lifecycle Marketing Leader: API-Driven Growth

AlphaSense; United States; On-site; USD 192,000 - 235,000; Full time

Benefits offered by this job

Equity

Performance bonus

Generous benefits

Job summary

AlphaSense is seeking an experienced lifecycle marketer to build and scale a new function accelerating customer growth for our consumption-based offerings. This role will guide enterprise customers through feature adoption and expansion, using product and behavioral data to tailor personalized, scalable approaches for each integration.

You will partner with Marketing, Customer Success, Sales, Product, and Revenue Operations to establish a marketing model that accelerates time-to-value, increases

Qualifications

• Experience leading post-sale lifecycle programs in a B2B SaaS environment.
• Ability to leverage product and behavioral data to drive strategy.
• Strong partner collaboration across Marketing, Customer Success, Sales and Product.

Responsibilities

• Build the new lifecycle marketing motion for consumption-based offerings.
• Design scalable, digital-first programs to accelerate value and usage.
• Measure business impact with KPI dashboards and executive reporting.

Skills

Lifecycle marketing

Post-sale marketing

Enterprise SaaS

Cross-functional collaboration

Data-driven decision making

Marketing analytics

Job description

AlphaSense is seeking an experienced lifecycle marketer to build and scale a new function accelerating customer growth for our consumption-based offerings. This role will guide enterprise customers through feature adoption and expansion, using product and behavioral data to tailor personalized, scalable approaches for each integration.

You will partner with Marketing, Customer Success, Sales, Product, and Revenue Operations to establish a marketing model that accelerates time-to-value, increases