Senior Director, Americas Marketing & Insights

The Goodyear Tire & Rubber Company; Akron (OH); On-site; USD 180,000 - 240,000; Full time

Job summary

The Goodyear Tire & Rubber Company in Akron, Ohio seeks a Senior Director Marketing, Americas to lead Consumer Marketing, Insights, and Analytics for Media, Content, CRM, Websites, and Analytics. This role drives regional strategy, digital experiences, and data-driven decision making.

Responsibilities include aligning regional priorities with global plans, shaping product roadmaps through consumer insights, and delivering measurable growth through advanced analytics and ROI optimization.

Qualifications

• Degree in Business, Marketing, Analytics, or related field preferred.
• Minimum 15 years of progressive marketing experience in global consumer products.
• Proven track record in regional/global marketing and analytics strategies.

Responsibilities

• Define and execute Americas marketing strategy aligned with global priorities.
• Provide strategic input into product roadmap based on insights and trends.
• Lead regional adaptation of brand positioning into digital consumer experiences.
• Oversee digital assets, social platforms, and website content across the region.
• Translate regional strategies into local plans and executions.
• Drive growth through analytics, ROI optimization, and competitive insights.

Skills

Brand marketing

Digital analytics

Strategic leadership

Cross-functional collaboration

Education

Bachelor's degree in Business/Marketing/Analytics

Tools

Analytics platforms

Job description

The Goodyear Tire & Rubber Company in Akron, Ohio seeks a Senior Director Marketing, Americas to lead Consumer Marketing, Insights, and Analytics for Media, Content, CRM, Websites, and Analytics. This role drives regional strategy, digital experiences, and data-driven decision making.

Responsibilities include aligning regional priorities with global plans, shaping product roadmaps through consumer insights, and delivering measurable growth through advanced analytics and ROI optimization.