Digital Marketing & Automation Manager - Hybrid

Continental; South Carolina; Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Immediate Benefits

Robust Total Rewards Package

Paid Time Off

Tuition Assistance

Employee Discounts

Job summary

Continental Tires seeks a strategic digital marketing leader to oversee the company’s digital ecosystem, marketing technology initiatives, automation capabilities, and performance programs across Continental and General Tire brands.

The role partners with Brand Marketing, Product Management, Sales, Dealer Programs, and agency partners to drive digital growth, enhance online experiences, and deliver measurable results through AI-enabled marketing, e-commerce partnerships, and analytics.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Digital Media, Information Systems, or related field.
• 7+ years in digital marketing, digital strategy, performance media, analytics, e-commerce or marketing technology.
• 2+ years of people leadership experience.

Responsibilities

• Lead digital strategy and performance marketing initiatives.
• Manage website, paid media, analytics platforms, and agencies.
• Develop dashboards and reporting to translate insights into business actions.

Skills

Digital strategy

Team leadership

Analytics

SEO/SEM

HubSpot

Paid media

E-commerce

Education

Bachelor's degree in Marketing/Business/Communications/Digital Media/Information Systems

Tools

PowerBI

Tableau

Job description

Continental Tires seeks a strategic digital marketing leader to oversee the company’s digital ecosystem, marketing technology initiatives, automation capabilities, and performance programs across Continental and General Tire brands.

The role partners with Brand Marketing, Product Management, Sales, Dealer Programs, and agency partners to drive digital growth, enhance online experiences, and deliver measurable results through AI-enabled marketing, e-commerce partnerships, and analytics.