Digital & Automation Marketing Lead

Continental; Fort Mill (SC); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Immediate Benefits

Robust Total Rewards Package

Paid Time Off

Volunteer Time Off

Tuition Assistance

Employee Discounts (tire discounts)

Competitive Bonus Programs

401k Match

Job summary

Continental is seeking a strategic, results-driven Manager Digital & Automation to lead the company’s digital ecosystem, marketing technology, automation, and performance marketing for Continental and General Tire brands.

You will drive growth through website management, paid media, AI-enabled marketing, and advanced analytics, partnering with Brand Marketing, Product, Sales, and Agencies to ensure impactful digital investments.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Digital Media, Information Systems, or related field.

Responsibilities

• Lead the digital marketing strategy aligning with brand, sales, and business objectives.
• Oversee paid media channels, SEO/SEM, and AI-enabled marketing initiatives.
• Manage website governance, UX, and digital experience across Continental and General Tire brands.
• Collaborate with internal teams and agencies to optimize campaigns and performance dashboards.
• Develop and maintain executive dashboards and measurable marketing outcomes.

Skills

Strategic leadership

Stakeholder management

Team coaching & development

Digital marketing strategy

Performance analytics

Education

Bachelor’s degree in Marketing or related field

Tools

GA4/Web Analytics

SEO/SEM

GEO & Paid Social

CRM & Marketing Automation

HubSpot

Website CMS platforms

Amazon marketplace & retail media

PowerBI/Tableau

Job description

Continental is seeking a strategic, results-driven Manager Digital & Automation to lead the company’s digital ecosystem, marketing technology, automation, and performance marketing for Continental and General Tire brands.

You will drive growth through website management, paid media, AI-enabled marketing, and advanced analytics, partnering with Brand Marketing, Product, Sales, and Agencies to ensure impactful digital investments.