Senior Director, Advertising Strategy & Industry Leadership

Zappi; Boston (MA); Remote; GBP 120.000 - 170.000; Vollzeit

Benefits dieser Stelle

Private medical healthcare cover

Flexible working arrangements

Remote-friendly environment

Zusammenfassung

Zappi is seeking a senior advertising effectiveness and creative development expert to strengthen our authority and commercial success in the advertising research space. You will serve as an external expert and an internal SME, bridging marketing needs with data-driven creative development across enterprise brands and agencies.

The role requires deep experience in advertising, strong storytelling, and the ability to translate complex advertising concepts into clear narratives for senior leaders

Qualifikationen

• 10+ years of experience in advertising, marketing, creative development, brand strategy, campaign strategy or advertising effectiveness, ideally gained within an agency, advertising platform, ad tech business or in-house brand or marketing team.
• Strong understanding of how advertising is developed and how creative development and advertising programmes support broader marketing objectives.
• Experience working with brands, agencies, advertising platforms or marketing teams, with an understanding of their priorities, workflows and challenges.

Aufgaben

• Build external credibility.
• Influence product and strategy.
• Communicate success and impact to stakeholders.

Kenntnisse

Advertising strategy

Creative development

Campaign planning

Enterprise stakeholders

Storytelling

Sales support

Jobbeschreibung

Zappi is seeking a senior advertising effectiveness and creative development expert to strengthen our authority and commercial success in the advertising research space. You will serve as an external expert and an internal SME, bridging marketing needs with data-driven creative development across enterprise brands and agencies.

The role requires deep experience in advertising, strong storytelling, and the ability to translate complex advertising concepts into clear narratives for senior leaders