Senior Director, Industry Strategy (Creative Effectiveness)

ZappiStore; Boston (MA); Hybrid; USD 180,000 - 200,000; Full time

Benefits offered by this job

Mental health days

Generous PTO

Private medical cover

Flexible remote work

Job summary

Zappi is seeking a Senior Director of Industry Strategy (Creative Effectiveness) on the US East Coast to lead external credibility and connect cross-functional strategy. The role reports to a senior leader in Marketing and requires deep expertise in advertising effectiveness and creative development.

You will influence product direction, work with brands and agencies, and translate complex advertising concepts into clear commercial narratives.

Qualifications

• 10+ years in advertising, marketing, or campaign strategy.
• Experience with brands, agencies, platforms, or ad tech.
• Ability to translate insights into commercial narratives.

Responsibilities

• Build external credibility as a senior industry expert.
• Influence product and company strategy.
• Translate advertising concepts into customer-facing narratives.

Skills

Advertising leadership

Marketing strategy

Creative development

Campaign strategy

Executive storytelling

Stakeholder management

Job description

Senior Director, Industry Strategy (Creative Effectiveness)

Application Deadline: 20 November 2026

Department: Marketing

Employment Type: Full Time

Location: United States (East Coast)

Reporting To: Melissa Coito

Compensation: $180K-$200K Base + up to $10K bonus

Description

Zappi is looking for a senior advertising effectiveness and creative development expert to help strengthen our authority, differentiation, and commercial success in the advertising research and creative effectiveness space.

This person will serve as both:

• A trusted expert, educator, and industry advocate externally
• A strategic, cross-functional SME and connective layer internally

We are looking for an experienced advertising and marketing professional with a strong understanding of creative development and advertising program building. The ideal candidate will bring a marketing-led perspective, with experience working in/with brands, agencies or advertising platforms, and understand how data and technology can be leveraged to inform better advertising decisions.

While an understanding of consumer insights and advertising effectiveness is valuable, this is not primarily an insights or research methodology role.

You should be credible with senior Marketing, Brand, Media, Creative, Commercial, Strategy and Insights leaders, and able to connect a practical understanding of advertising with a modern, scalable approach to advertising research and creative effectiveness.

What you'll do:

Build external credibility

Influence product and strategy

What success looks like

What we’re looking for:

• 10+ years of experience in advertising, marketing, creative development, brand strategy, campaign strategy or advertising effectiveness, ideally gained within an agency, advertising platform, ad tech business or in-house brand or marketing team.
• A strong understanding of how advertising is developed and how creative development and advertising programmes support broader marketing objectives.
• Experience working with brands, agencies, advertising platforms or marketing teams, with an understanding of their priorities, workflows and challenges.
• An understanding of how data, consumer insights and technology can be leveraged to inform creative development and improve advertising decisions, without being primarily focused on research methodology or data analytics.
• Experience working with enterprise brands and senior stakeholders across Marketing, Brand, Media, Creative, Commercial, Strategy or Insights teams.
• Strong understanding of how enterprise teams make advertising decisions, manage creative risk, and connect consumer insight to campaign performance.
• Ability to translate complex advertising concepts and capabilities into clear commercial narratives, sales guidance, executive-level storytelling, and customer-facing POVs.
• Experience supporting strategic sales, enterprise customer conversations, thought leadership, or consultative growth motions.
• Exceptional communication, presentation, and storytelling skills, with comfort representing a company externally as a senior industry expert.

We are particularly interested in candidates with backgrounds in advertising and marketing, rather than those whose experience has been predominantly focused on consumer insights or research methodology. Relevant backgrounds include:

• Creative, advertising or media agencies, with experience in advertising strategy, creative development, campaign planning or effectiveness.
• Advertising and media platforms, such as TikTok or YouTube, with experience understanding advertiser needs and how platforms support advertising development and performance.
• In-house brand, marketing, media or creative teams at major advertisers.
• Ad tech or marketing technology businesses, particularly where the role involves helping brands or agencies leverage technology to improve advertising.
• Advertising research, market research or creative effectiveness businesses, where the candidate also brings a strong practical understanding of advertising, marketing and creative development.

Why join us:

• Three company-paid mental health days of rest per year (these are pre-scheduled, so the entire company can take the same days off regularly to reset)
• Generous PTO policy - Minimum of 20 days of paid time off per year, plus national holidays. Leave over 30 days requires manager and People team approval.
• Private medical healthcare cover
• Group risk, life & disability contributions
• Flexible working arrangements, including remote (unless otherwise specified)
• Thoughtfully designed offices to support both individual work and collaboration without interrupting others
• Wellbeing benefits such as free yoga and access to trained therapists / counsellors
• Enhanced parental leave policies
• Free lunch in the office Tuesday-Thursday
• Tax efficient pension contributions via salary sacrifice scheme
• Salary sacrifice cycle to work scheme
• Salary sacrifice nursery scheme
• Tailored personal development through training allowances, coaching, mentorship and career frameworks

Why join us?

We’ve been recognized as one of the hottest martech companies in 2022 by Business Insider and named Best Place to Work by Quirk’s Media for our engaging and inclusive workplace culture. We’re committed to both people and the planet.

Our belief in inclusion means we’re building an organisation of diverse individuals and helping brands eliminate cultural presumptions in their research. Read our Diversity Manifesto here.

We are a values and behaviours driven business and believe that Trust, Truth, Ownership, Ambition and Humility describe Zappi employees on our best day. This is how we strive to show up for our customers, for each other and for our communities.

Earning B Corp certification assures us we’re on the right track and have structures in place to become the business we want to be.

Our commitment to minimise our impact on the environment means being honest with ourselves and transparent with you—about everything from carbon emissions to tree-planting initiatives. We achieved our goal of becoming Net Zero in 2021!

Zappi Company Culture Highlights

• Winner of Comparably's Award for Best Company for Women 2022
• Winner of Comparably's Award for Best Company Work-Life Balance 2022
• Winner of Comparably's Award for Best Company Compensation 2022
• Winner of Comparably's Award for Best CEO for Women 2022
• Winner of Comparably's Award for Best Company for Diversity 2022
• Winner of Comparably's Award for Best Company Culture 2022
• Winner of Comparably's Award for Best CEO 2022
• Winner of Comparably's Award for Best Happiness 2022
• Winner of Comparably's Award for Best Leadership Teams 2023
• Winner of Comparably's Award for Best CEOs for Diversity 2023
• Winner of Comparably's Award for Best Engineering Teams 2023
• Winner of Comparably's Award for Best Company Outlook 2023
• Winner of Newsweek’s Top 100 Most Loved Workplaces in the UK 2022 & 2023
• Recognised by Fast Company’s Best Workplaces for Innovators 2023
• Winner of Best Marketing Insights Platform in the MarTech Breakthrough Awards 2023 & 2024

Equal Opportunity

Zappi is an equal opportunity employer; our diversity is a major strength. We are committed to providing equal opportunities for all individuals, regardless of their race, gender, sexual orientation, disability, or any other characteristic protected by applicable laws.

We believe that a diverse and inclusive workforce fosters innovation, creativity, and success. Our hiring decisions are based solely on merit, qualifications, and abilities, ensuring fairness and equity throughout our recruitment process. We welcome applications from all backgrounds and encourage candidates from underrepresented groups to apply. Join our team and contribute to an inclusive environment where everyone's unique perspectives and talents are valued and respected.