Senior Director, Creative Effectiveness & Industry Strategy

ZappiStore; New York (NY); On-site; USD 180,000 - 200,000; Full time

Benefits offered by this job

Private medical healthcare cover

Flexible remote working arrangements

Wellbeing benefits and mental health

Lunch in-office

Salary sacrifice pension

Job summary

ZappiStore seeks a Senior Director of Industry Strategy (Creative Effectiveness) on the US East Coast. You will lead externally as a trusted expert while shaping cross-functional product strategy and creative effectiveness initiatives.

You will work with senior Marketing, Brand, and Creative leaders to connect data, technology, and marketing goals, building scalable advertising research and development programs. This is a senior leadership role with broad influence.

Qualifications

• 10+ years of experience in advertising, marketing, creative development, brand strategy, campaign strategy or advertising effectiveness.
• Strong understanding of how advertising is developed and how programs support marketing objectives.
• Experience with brands, agencies or platforms, understanding priorities and workflows.
• Ability to translate insights into clear commercial narratives and customer-facing POVs.

Responsibilities

• Build external credibility as a senior industry expert and educator.
• Influence product and strategy with cross-functional peers.
• Translate complex advertising concepts into actionable narratives for executives.

Skills

Advertising

Marketing

Creative development

Brand strategy

Campaign strategy

Advertising effectiveness

Executive storytelling

Stakeholder management

Job description

ZappiStore seeks a Senior Director of Industry Strategy (Creative Effectiveness) on the US East Coast. You will lead externally as a trusted expert while shaping cross-functional product strategy and creative effectiveness initiatives.

You will work with senior Marketing, Brand, and Creative leaders to connect data, technology, and marketing goals, building scalable advertising research and development programs. This is a senior leadership role with broad influence.