Senior Director Creative Effectiveness & Industry Strategy

ZappiStore; Boston (MA); Hybrid; USD 180,000 - 200,000; Full time

Benefits offered by this job

Mental health days

Generous PTO

Private medical cover

Flexible remote work

Job summary

Zappi is seeking a Senior Director of Industry Strategy (Creative Effectiveness) on the US East Coast to lead external credibility and connect cross-functional strategy. The role reports to a senior leader in Marketing and requires deep expertise in advertising effectiveness and creative development.

You will influence product direction, work with brands and agencies, and translate complex advertising concepts into clear commercial narratives.

Qualifications

• 10+ years in advertising, marketing, or campaign strategy.
• Experience with brands, agencies, platforms, or ad tech.
• Ability to translate insights into commercial narratives.

Responsibilities

• Build external credibility as a senior industry expert.
• Influence product and company strategy.
• Translate advertising concepts into customer-facing narratives.

Skills

Advertising leadership

Marketing strategy

Creative development

Campaign strategy

Executive storytelling

Stakeholder management

Job description

Zappi is seeking a Senior Director of Industry Strategy (Creative Effectiveness) on the US East Coast to lead external credibility and connect cross-functional strategy. The role reports to a senior leader in Marketing and requires deep expertise in advertising effectiveness and creative development.

You will influence product direction, work with brands and agencies, and translate complex advertising concepts into clear commercial narratives.