Senior Direct Mail Copy Strategist

HomeServe USA Corp.; Winnipauk (CT); Sur place; USD 114 000 - 153 000; Plein temps

Résumé du poste

HomeServe USA is seeking a Senior Copy Strategist to craft response-triggering copy and concepts for direct mail packages and other direct response materials. The role blends strategic storytelling with performance-driven messaging to drive acquisition and retention for HomeServe’s home protection plans.

Under the Copy Director, you will collaborate with the creative team to produce winning direct response assets, spanning direct mail, digital, and DRTV channels, with a focus on balancing

Qualifications

• Bachelor's degree or equivalent experience.
• Minimum of 5-10 years of direct response copywriting experience.
• Business-oriented mindset prioritizing business needs over personal preferences.
• A strong command of direct response methods, tactics and strategies.
• Proven track record of success in direct mail.
• Experience proofing work and ensuring output meet specifications.
• Collegial and collaborative personality that works well with people at all organizational levels.
• Experience in subscription and membership marketing is a core requirement.

Responsabilités

• Partner with Copy Director, VP of Creative & DM Strategy, and other team members to develop breakthrough creative for core consumer base and expanded market penetration.
• Ability to successfully execute creative requests from marketing, strategy (B2C) and business development, (B2B) departments.
• Innovate the messaging strategy for acquisition and retention campaigns that reach millions of homeowners annually.
• Develop creative approaches that improve response rates, outperform existing controls, and deliver measurable marketing impact.
• Translate marketing strategy and objectives into direct response creatives that generate strong response rates.
• Partner with marketing and analytics teams to translate audience insights, testing strategies, and campaign performance data into messaging frameworks that drive conversion and customer engagement.
• Review and distill creative briefs into relevant information and appropriate actions for a high volume of business projects
• Work closely with internal teams within marketing, as well as cross-functional departments within the HomeServe business to execute projects under tight deadlines
• Proof and edit own work and the work of others as needed to ensure error-free copy optimization

Connaissances

Copywriting

Direct response

Editing

Collaboration

Project management

Formation

Bachelor's degree

Description du poste

HomeServe USA is seeking a Senior Copy Strategist to craft response-triggering copy and concepts for direct mail packages and other direct response materials. The role blends strategic storytelling with performance-driven messaging to drive acquisition and retention for HomeServe’s home protection plans.

Under the Copy Director, you will collaborate with the creative team to produce winning direct response assets, spanning direct mail, digital, and DRTV channels, with a focus on balancing