Senior Copy Strategist — Direct Mail & Growth Marketing

HomeServe USA Corp.; Chattanooga (TN); On-site; USD 114,000 - 153,000; Full time

Job summary

HomeServe USA Corp. is seeking a Senior Copy Strategist to craft response-triggering copy for direct mail packages and other direct response materials. You will drive strategic storytelling to acquire and retain customers for HomeServe’s home protection plans.

Reporting to the Copy Director, this in-house role collaborates with a creative team to deliver winning campaigns. Onsite in Norwalk, CT with periodic work-from-home weeks.

Qualifications

• Bachelor's degree or equivalent experience.
• Minimum 5-10 years of direct response copywriting experience.
• Business-oriented mindset prioritizing business needs.
• Strong command of direct response methods, tactics and strategies.
• Proven track record of success in direct mail.

Responsibilities

• Partner with Copy Director, VP of Creative & DM Strategy, and other team members to develop breakthrough creative for core consumer base and expanded market penetration.
• Ability to successfully execute creative requests from marketing, strategy (B2C) and business development (B2B) departments.
• Innovate messaging strategy for acquisition and retention campaigns reaching millions of homeowners annually.
• Develop creative approaches that improve response rates and outperform existing controls.
• Translate marketing strategy into direct response creatives that generate strong response rates.
• Partner with marketing and analytics teams to translate audience insights and campaign performance into messaging frameworks that drive conversion.
• Review and distill creative briefs into relevant information for a high volume of projects.
• Work with internal teams and cross-functional departments to execute projects under tight deadlines.
• Proof and edit own work and others' for error-free copy.

Skills

Direct response copywriting

Project management

Collaboration

Analytics

Audience targeting

Education

Bachelor's degree or equivalent experience

Job description

HomeServe USA Corp. is seeking a Senior Copy Strategist to craft response-triggering copy for direct mail packages and other direct response materials. You will drive strategic storytelling to acquire and retain customers for HomeServe’s home protection plans.

Reporting to the Copy Director, this in-house role collaborates with a creative team to deliver winning campaigns. Onsite in Norwalk, CT with periodic work-from-home weeks.