Senior Copy Strategist

HomeServe USA Corp.; Chattanooga (TN); On-site; USD 114,000 - 153,000; Full time

Job summary

HomeServe USA Corp. is seeking a Senior Copy Strategist to craft response-triggering copy for direct mail packages and other direct response materials. You will drive strategic storytelling to acquire and retain customers for HomeServe’s home protection plans.

Reporting to the Copy Director, this in-house role collaborates with a creative team to deliver winning campaigns. Onsite in Norwalk, CT with periodic work-from-home weeks.

Qualifications

• Bachelor's degree or equivalent experience.
• Minimum 5-10 years of direct response copywriting experience.
• Business-oriented mindset prioritizing business needs.
• Strong command of direct response methods, tactics and strategies.
• Proven track record of success in direct mail.

Responsibilities

• Partner with Copy Director, VP of Creative & DM Strategy, and other team members to develop breakthrough creative for core consumer base and expanded market penetration.
• Ability to successfully execute creative requests from marketing, strategy (B2C) and business development (B2B) departments.
• Innovate messaging strategy for acquisition and retention campaigns reaching millions of homeowners annually.
• Develop creative approaches that improve response rates and outperform existing controls.
• Translate marketing strategy into direct response creatives that generate strong response rates.
• Partner with marketing and analytics teams to translate audience insights and campaign performance into messaging frameworks that drive conversion.
• Review and distill creative briefs into relevant information for a high volume of projects.
• Work with internal teams and cross-functional departments to execute projects under tight deadlines.
• Proof and edit own work and others' for error-free copy.

Skills

Direct response copywriting

Project management

Collaboration

Analytics

Audience targeting

Education

Bachelor's degree or equivalent experience

Job description

Position Overview

We’re looking for a Senior Copy Strategist with experience and creativity to crank out response-triggering copy and concepts for complete direct mail packages and other direct response materials.

We’re looking for a Senior Copy Strategist with experience and creativity to crank out response-triggering copy and concepts for complete direct mail packages and other direct response materials. The Senior Copy Strategist will be a strong conceptual thinker with a passion for producing strategic, insight-informed storytelling that drives acquisition and retention for HomeServe’s portfolio of home repair and protection plans.

Under the supervision of the Copy Director, the full-time, in-house senior copy strategist will collaborate with other members of the creative team to create direct response assets that win in market. Wide-ranging direct mail and direct response experience with a portfolio of proven winning campaigns, superior project management, and effective people‑relation skills are key qualifications for this role.

This role requires a deep understanding of the interrelations between direct mail, digital, and DRTV marketing channels. A keen grasp of what resonates with a variety of audiences, across multiple media channels, will be critical. A track record of balancing quality and quantity for efficient speed to market is also required.

This position will be onsite full-time in our Norwalk, CT offices, with periodic work‑from‑home weeks.

Responsibilities

• Partner with Copy Director, VP of Creative & DM Strategy, and other team members to develop breakthrough creative for core consumer base and expanded market penetration.
• Ability to successfully execute creative requests from marketing, strategy (B2C) and business development, (B2B) departments.
• Innovate the messaging strategy for acquisition and retention campaigns that reach millions of homeowners annually.
• Develop creative approaches that improve response rates, outperform existing controls, and deliver measurable marketing impact.
• Translate marketing strategy and objectives into direct response creatives that generate strong response rates.
• Partner with marketing and analytics teams to translate audience insights, testing strategies, and campaign performance data into messaging frameworks that drive conversion and customer engagement.
• Review and distill creative briefs into relevant information and appropriate actions for a high volume of business projects
• Work closely with internal teams within marketing, as well as cross‑functional departments within the HomeServe business to execute projects under tight deadlines
• Proof and edit own work and the work of others as needed to ensure error‑free copy optimization

Essential Functions

• Strategize, conceptualize and write direct mail, from individual components to full packages, for the HomeServe portfolio of home protection and repair plans. 60%
• Stay on top of internal test results and industry trends to optimize creative accordingly. 20%
• Ideate and present innovative new concepts for both our core boomer consumer and younger demographics. 20%
• Total 100%

Job Requirements

• Bachelor's degree or equivalent experience
• Minimum of 5-10 years of direct response copywriting experience
• Business‑oriented mindset prioritizing business needs over personal preferences
• A strong command of direct response methods, tactics and strategies
• Proven track record of success in direct mail
• Experience proofing work and ensuring output meet specifications
• Collegial and collaborative personality that works well with people at all organizational levels
• Efficient project management skills
• Experience in subscription and membership marketing is a core requirement

Highly desired skills

• Energetic and upbeat, with high emotional intelligence to form the most positive working relationships
• Ability to work collaboratively with design team to conceptualize, present and execute winning direct mail campaigns
• Superior organizational skills and ability to successfully manage workload of multiple, concurrent projects within tight deadlines while preserving the highest quality of work
• A strong student of the cultural and media landscape, with an avid interest in the latest technologies and trends and how they intersect with the HomeServe business.

Minimum Physical Requirements

The physical demands described represent those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions of the position for which they work. While performing the duties of this position, the employee is regularly required to listen, talk and hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls while executing tasks like working on a computer or talking on the telephone. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually moderate to low.

This job description is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.

Benefits

Salary Range: $114,484.18 - $152,645.58

Annual Bonus Potential: 10%

HomeServe USA is an equal opportunity employer.