Senior Direct IO & Digital Partnerships Lead

twentysix; El Segundo (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

twentysix is seeking a strategic Media Partnerships lead to drive end-to-end planning and activation across direct digital partnerships, including always-on, seasonal campaigns, sponsorships, and custom content integrations across digital, physical, and experiential touchpoints.

You will build and communicate across client goals, lead RFPs, coordinate with programmatic and traditional media expertise, and elevate operational workflows while expanding publisher relationships and value for clients.

Qualifications

• 3+ years of media planning and buying with premium digital partnerships
• Experience building large-scale publisher-direct programs from brief to client presentation
• Strong understanding of display, video, social, and branded content
• Knowledge of how direct and programmatic strategies intersect to create a unified media approach
• Experience with traditional media (Linear TV, Radio, OOH) is a plus
• Ability to manage multiple projects under tight deadlines
• Strong relationship-building with publishers, vendors, and internal teams
• Experience developing processes and improving operational efficiencies
• Future-focused mindset with a drive to reimagine and improve

Responsibilities

• Lead end-to-end strategy across direct digital partnerships and activations
• Identify non-standard digital opportunities including custom content and new measurement solutions
• Shape strategy and lead client leadership through RFPs and negotiations
• Collaborate with programmatic and traditional media teams to deliver a cohesive portfolio
• Improve workflows across planning, trafficking, reporting, and ad operations

Skills

Media planning

Digital partnerships

Sponsorships

Negotiation

Project management

Storytelling

Publisher relationships

Tools

Programmatic platforms

Campaign measurement tools

Job description

twentysix is seeking a strategic Media Partnerships lead to drive end-to-end planning and activation across direct digital partnerships, including always-on, seasonal campaigns, sponsorships, and custom content integrations across digital, physical, and experiential touchpoints.

You will build and communicate across client goals, lead RFPs, coordinate with programmatic and traditional media expertise, and elevate operational workflows while expanding publisher relationships and value for clients.