Digital Partnerships Strategy Lead

Initiative; New York (NY); On-site; USD 100,000 - 120,000; Full time

Job summary

Initiative seeks an Associate Director, Digital Partnerships in New York to shape and oversee digital media partnership strategy for clients. You will lead a team, drive non-traditional partnerships, and ensure plans meet specifications and client KPIs while coordinating with Strategy, Analytics and Design teams.

You will guide negotiation, plan development, and performance reviews, aligning budget, objectives, and talent development to deliver tangible business value in a fast-paced agency

Qualifications

• Proven ability to develop and maintain relationships with senior-level clients, colleagues and vendors.
• Demonstrated ability to develop digital marketing plans for campaigns and partnerships.
• Proven project management experience from conception to completion.
• Knowledge of online planning tools and research resources.
• Experience with campaign management/ad serving technology: DoubleClick DART and Atlas DMT.

Responsibilities

• Direct communication with clients for marketplace intelligence, negotiation and partnership needs, overseeing day-to-day team responsibilities.
• Collaborate with Strategy, Analytics and Creative Design to ensure KPI alignment and delivery against client goals.
• Oversee partnership plan development, recommendation and implementation with research-based client buy-in.
• Provide regular performance assessments to guide the team toward clear strategy, budget, and objectives.
• Recommend partner selections using data and analytics to maximize value and efficiency.
• Support partnerships in new business pitches and client expansions.
• Assist and collaborate with MB SBU’s for seamless integration onto client business and negotiations across digital channels.

Skills

Client relationship management

Digital marketing plan development

Project management

Online planning tools

Campaign management tech

Tools

DoubleClick DART

Atlas DMT

comScore Metrix

Nielsen NetView

eMarketer

Job description

Initiative seeks an Associate Director, Digital Partnerships in New York to shape and oversee digital media partnership strategy for clients. You will lead a team, drive non-traditional partnerships, and ensure plans meet specifications and client KPIs while coordinating with Strategy, Analytics and Design teams.

You will guide negotiation, plan development, and performance reviews, aligning budget, objectives, and talent development to deliver tangible business value in a fast-paced agency