Senior Digital Strategy Lead — Luxury Brand & AI

Greenpark Group; New York (NY); Híbrido; USD 120.000 - 145.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

25 days holidays

Christmas Closure

Streaming subscriptions

Employee Assistance Programme

Wellness & awards

LinkedIn Learning

Referral Bonus Scheme

Social events

WFA abroad up to 4 weeks/year

Calm subscription

Descripción de la vacante

Greenpark is seeking a Senior Strategist in New York (Hybrid) to lead strategy for a luxury brand account, owning the direction and growing the relationship. You will work across search, social, content, influencer, digital PR and AI visibility, coordinating with our London team and multiple client teams and partner agencies.

This is a self-starter role where you spot opportunities, make confident calls, and drive work forward at a fast-growing agency at the forefront of AI visibility.

Formación

• 6–8+ years' experience in a strategy or planning role, ideally agency side.
• Hands-on experience with AI visibility and social listening tools such as Profound and YouScan.
• Strong understanding of the AI search landscape, GEO and how LLMs cite content.
• Deep understanding of the full digital landscape – search, social, content, influencer, digital PR and AI/LLMs.
• Excellent storytelling skills, presenting to C-suite clients.

Responsabilidades

• Lead insight-led strategies across search, social, content, influencer, digital PR and AI platforms.
• Act as senior strategic lead on the account, running client meetings and end-to-end workstreams.
• Use Profound and YouScan for AI visibility insights and turn into strategic recommendations.
• Scan trends across digital and luxury categories, with focus on US Gen Z and younger Millennials.
• Grow the account by identifying opportunities and shaping strong proposals.

Conocimientos

Strategy experience

AI visibility

Social listening tools

GEO strategy

Storytelling

KPI setting

Multi-agency collaboration

Gen Z / Millennials insight

Herramientas

Profound

YouScan

PowerPoint

Descripción del empleo

Greenpark is seeking a Senior Strategist in New York (Hybrid) to lead strategy for a luxury brand account, owning the direction and growing the relationship. You will work across search, social, content, influencer, digital PR and AI visibility, coordinating with our London team and multiple client teams and partner agencies.

This is a self-starter role where you spot opportunities, make confident calls, and drive work forward at a fast-growing agency at the forefront of AI visibility.