Senior Digital Strategy Lead — Luxury & AI Visibility

Greenpark; New York (NY); On-site; USD 120,000 - 145,000; Full time

Benefits offered by this job

Holidays + birthday off

Christmas closure

Entertainment subscription

VDU eye tests

Wellness & recognition programs

LinkedIn Learning

Referral bonus

Social events

Work from abroad policy

Calm subscription

Job summary

Greenpark in New York is seeking a Senior Strategist to own the account's strategic direction for a leading luxury brand, reporting to our London-based Head of Strategy.

You’ll lead strategy across search, social, content, influencer, digital PR and AI visibility, working with our London team and client groups across time zones to drive impact.

This is a self-starter role requiring proactive insight, confident storytelling, and strong cross-team collaboration to deliver business outcomes.

Qualifications

• 6–8+ years in strategy or planning, agency experience preferred.
• Experience with AI visibility and social listening tools.
• Strong understanding of AI search landscape, GEO and LLMs.
• Broad digital know-how across search, social, content, influencer, digital PR and AI/LLMs.
• Excellent storytelling and confidence presenting to C-suite.
• Experience handling sensitive or reputational topics.
• Experience setting KPIs linking channels to brand metrics.
• Experience in multi-agency setups with multiple stakeholders.
• Strong knowledge of US Gen Z and younger Millennial audiences.
• Autonomous, highly organized, comfortable across time zones with London-based team.

Responsibilities

• Lead insight-led strategies across search, social, content, influencer, digital PR and AI platforms.
• Act as senior strategic lead on the account, guiding client meetings up to C-suite level.
• Use Profound and YouScan with desk research to generate recommendations.
• Scan trends in jewellery and luxury, targeting US upper Gen Z and lower Millennials.
• Grow the account with opportunities and sharp, evidence-based proposals.
• Develop strategy on sensitive topics to shift sentiment and build trust.
• Lead GEO and AI visibility strategy and direct the AI search team.
• Set KPIs and present the performance story in QBRs.
• Shape proactive community management strategy; anticipate conversations.
• Navigate a multi-agency setup and align partner teams with one strategy.
• Brief and collaborate with London team and QA the strategic work before client delivery.

Skills

Strategy leadership

AI visibility tools

Social listening

Storytelling

KPIs & analytics

Multi-agency coordination

Global audiences

Time-zone collaboration

Tools

Profound

YouScan

Job description

Greenpark in New York is seeking a Senior Strategist to own the account's strategic direction for a leading luxury brand, reporting to our London-based Head of Strategy.

You’ll lead strategy across search, social, content, influencer, digital PR and AI visibility, working with our London team and client groups across time zones to drive impact.

This is a self-starter role requiring proactive insight, confident storytelling, and strong cross-team collaboration to deliver business outcomes.