Senior Digital Strategy Lead – CX & Engagement

Brightwing; Detroit (MI); On-site; USD 120,000 - 180,000; Full time

Job summary

Brightwing in Detroit is seeking a Senior Digital Strategy Leader to drive external digital customer experiences in support of business objectives. You will partner with marketing, IT, analytics, and operations to shape strategy, define measurable goals, and manage budgets for multi-channel initiatives.

You will apply customer insights to optimize journeys across websites, apps, and integrated experiences, leading cross-functional teams and agencies to deliver tangible business outcomes and

Qualifications

• 10+ years leading digital strategy, marketing, or UX initiatives.
• Proven track record delivering customer-focused digital strategies with measurable outcomes.

Responsibilities

• Lead external digital customer experience initiatives aligned to business priorities.
• Define objectives, scope, timelines, and budgets for projects.
• Collaborate with agencies, contractors, and internal teams across functions.
• Apply customer insights and analytics to optimize journeys across digital channels.
• Communicate project status and performance to stakeholders.
• Drive continuous improvement through testing and optimization.

Skills

Project management

Stakeholder management

Analytical thinking

User experience

Education

Bachelor's degree in Digital Communications, Digital Marketing, User Experience, Business, Communications, or a related field

Job description

Brightwing in Detroit is seeking a Senior Digital Strategy Leader to drive external digital customer experiences in support of business objectives. You will partner with marketing, IT, analytics, and operations to shape strategy, define measurable goals, and manage budgets for multi-channel initiatives.

You will apply customer insights to optimize journeys across websites, apps, and integrated experiences, leading cross-functional teams and agencies to deliver tangible business outcomes and