Sr Digital Strategist

Brightwing; Detroit (MI); On-site; USD 120,000 - 180,000; Full time

Job summary

Brightwing in Detroit is seeking a Senior Digital Strategy Leader to drive external digital customer experiences in support of business objectives. You will partner with marketing, IT, analytics, and operations to shape strategy, define measurable goals, and manage budgets for multi-channel initiatives.

You will apply customer insights to optimize journeys across websites, apps, and integrated experiences, leading cross-functional teams and agencies to deliver tangible business outcomes and

Qualifications

• 10+ years leading digital strategy, marketing, or UX initiatives.
• Proven track record delivering customer-focused digital strategies with measurable outcomes.

Responsibilities

• Lead external digital customer experience initiatives aligned to business priorities.
• Define objectives, scope, timelines, and budgets for projects.
• Collaborate with agencies, contractors, and internal teams across functions.
• Apply customer insights and analytics to optimize journeys across digital channels.
• Communicate project status and performance to stakeholders.
• Drive continuous improvement through testing and optimization.

Skills

Project management

Stakeholder management

Analytical thinking

User experience

Education

Bachelor's degree in Digital Communications, Digital Marketing, User Experience, Business, Communications, or a related field

Job description

• Responsible for leading external digital customer experience initiatives that support business objectives, customer needs, and enterprise priorities.
• Ensures all incoming digital marketing and communications projects are clearly defined with measurable objectives, success metrics, scope, timelines, and budget requirements, and are executed effectively and efficiently.
• Utilizes innovative, customer-centered, and entrepreneurial approaches to solve complex business challenges and identify new opportunities for digital engagement.
• Leads budgeting, planning, and coordination of external professional resources, including agencies, contractors, and consultants supporting digital initiatives.
• Drives strategic thinking to define and achieve business, customer experience, and engagement objectives across digital channels, including websites, applications, and integrated customer journeys.
• Partners with cross-functional teams to develop a deep understanding of customer needs, behaviors, and pain points, applying insights to improve digital experiences and business outcomes.
• Leverages customer research, analytics, feedback, and performance data to inform recommendations, optimize experiences, and measure success.
• Maintains a strong understanding of business unit priorities, customer programs, and enterprise goals to ensure alignment of digital strategies and initiatives.
• Demonstrates an understanding of customer needs, motivations, and end-to-end journeys, and how they influence digital experience strategy.
• Supports customer journey mapping, service design, and experience optimization efforts across digital touchpoints.
• Builds and maintains strong cross-functional relationships across business, customer experience, marketing, communications, IT, product, analytics, and operations teams to drive integrated solutions and successful project delivery.
• Partners with project managers and delivery teams to support prioritization, workflow management, resource planning, and execution.
• Collaborates closely with UX, content strategy, creative, and development teams to deliver effective digital experiences and content solutions.
• Champions continuous improvement practices through testing, measurement, optimization, and the application of performance insights and industry best practices.
• Leads project status reviews, stakeholder communications, and performance reporting.

Required

• 10+ years of experience in digital strategy, digital marketing, digital communications, user experience, or related disciplines leading both business and technology-focused initiatives.
• Demonstrated experience developing and executing customer-focused digital strategies that drive engagement, adoption, and measurable business outcomes.

Preferred

• Bachelor's degree in Digital Communications, Digital Marketing, User Experience, Business, Communications, or a related field.

Skills & Knowledge

• Strong project management, organizational, and prioritization skills, including the ability to manage multiple initiatives, navigate ambiguity, influence stakeholders, and meet deadlines in a fast-paced environment.
• Strong analytical and problem-solving skills with the ability to interpret data, identify trends, and trasslate insights into actionable recommendations.
• Sound business judgment, including the ability to quickly understand complex business challenges, customer needs, and organizational impacts.
• Working knowledge of web analytics, digital performance measurement, conversion optimization, and customer experience best practices.