Senior Digital & Salesforce Strategy Lead

Bank of America; Pennington (NJ); On-site; USD 116,000 - 162,000; Full time

Benefits offered by this job

Benefits eligible

Job summary

Bank of America is seeking a Sr. Digital Manager to drive strategy, development, and delivery of Salesforce‑based sales enablement solutions within Global Banking & Markets.

Lead a cross‑functional Agile team to deliver CRM capabilities that improve sales effectiveness and business outcomes. The role partners with business, digital, and technology teams to define priorities, build business cases, manage delivery, and ensure on‑time deployment within scope.

Qualifications

• 7+ years of relevant experience.
• Experience leading medium‑to‑large digital, CRM, or Salesforce initiatives.
• Strong ability to manage cross‑functional teams and stakeholders in a matrixed environment.
• Proven experience translating business needs into scalable digital solutions.
• Excellent communication, presentation, and executive‑facing skills.
• Strong strategic thinking, problem‑solving, and decision‑making capabilities.
• Ability to manage multiple projects and priorities with a high degree of autonomy.
• Experience building partnerships across business and technology organizations.

Responsibilities

• Delivers world‑class digital software solutions, meets business and client needs, and manages timing, budget, and scope constraints.
• Owns operational routines, governance, and best practices that guarantee industry leading go‑to‑market and a healthy performance for the bank’s digital solutions.
• Oversees governance, risk management, use of data, and client feedback to drive feature roadmap and prioritization at the project level.
• Manages project planning, sprint, and release planning and contributes to the execution of the program roadmap leveraging Agile principles.
• Creates presentations and written materials and communicates in an effective and engaging manner to enhance project outcomes.
• Builds and maintains relationships across stakeholders and partners in order to effectively navigate the bank, ensure successful delivery of assigned work, and secure ongoing support for owned features.
• Leverages knowledge of the business to make informed decisions at every stage of the product development and sustainment lifecycle.

Skills

Collaboration

Decision Making

Product Design and Development

Product Management

Project Management

Oral Communications

Presentation Skills

Problem Solving

Stakeholder Management

Written Communications

Agile Practices

Business Acumen

Business Case Review

Policies, Procedures, and Guidelines

Program Management

Education

High School Diploma / GED / Secondary School or equivalent

Tools

Salesforce CRM

Agentforce

Job description

Bank of America is seeking a Sr. Digital Manager to drive strategy, development, and delivery of Salesforce‑based sales enablement solutions within Global Banking & Markets.

Lead a cross‑functional Agile team to deliver CRM capabilities that improve sales effectiveness and business outcomes. The role partners with business, digital, and technology teams to define priorities, build business cases, manage delivery, and ensure on‑time deployment within scope.