Senior Digital Product Owner - AI-Driven Web/UX Lead

Okta Inc.; Bellevue (WA); Hybrid; USD 170,000 - 234,000; Full time

Benefits offered by this job

Equity

Bonus program

Health, dental & vision insurance

401(k)

Paid leave (PTO & parental leave)

Job summary

Okta is seeking a Senior Manager, Digital Product Owner to own and optimize Okta.com’s strategy, roadmap, and user experience. You will drive AI-powered improvements, coordinate with Brand and Product Marketing, and lead a cross-functional team to maximize conversions across audiences worldwide.

You’ll manage structure, UX, content, and analytics, reporting on performance and implementing enhancements to scale impact and align with Okta’s product portfolio.

Qualifications

• This role requires 10+ years in web strategy, management, or digital marketing.
• Strong POV on applying AI to website experiences.
• Proven ownership of complex multi-audience websites.
• Experience leading large cross-functional web teams and projects.
• Deep understanding of SEO, brand, and performance optimization.
• Comfort with content strategy, UX, and analytics.

Responsibilities

• Own the strategy, roadmap, and performance of Okta.com.
• Lead AI-driven enhancements to improve conversion and efficiency.
• Grow Okta.com as a high-performing conversion engine.
• Oversee site structure, UX, content strategy, and optimization.
• Collaborate with Brand and Product Marketing on storytelling.
• Regularly report traffic, engagement, and conversion metrics and drive improvements.

Skills

Web strategy

Website management

Digital marketing

AI in web

B2B websites

Cross-functional leadership

UX principles

Brand storytelling

Analytics & CRO

Executive roadmapping

Marketing funnel analytics

Team collaboration

Tools

CMS (modern)

Web analytics tools

Job description

Okta is seeking a Senior Manager, Digital Product Owner to own and optimize Okta.com’s strategy, roadmap, and user experience. You will drive AI-powered improvements, coordinate with Brand and Product Marketing, and lead a cross-functional team to maximize conversions across audiences worldwide.

You’ll manage structure, UX, content, and analytics, reporting on performance and implementing enhancements to scale impact and align with Okta’s product portfolio.