Sr. Manager, Digital Product Owner

Okta; Bellevue (WA); Hybrid; USD 170,000 - 234,000; Full time

Benefits offered by this job

Equity

Bonus program

Health, dental & vision insurance

401(k)

Paid leave (PTO & parental leave)

Job summary

Okta is seeking a Senior Manager, Digital Product Owner to own and optimize Okta.com’s strategy, roadmap, and user experience. You will drive AI-powered improvements, coordinate with Brand and Product Marketing, and lead a cross-functional team to maximize conversions across audiences worldwide.

You’ll manage structure, UX, content, and analytics, reporting on performance and implementing enhancements to scale impact and align with Okta’s product portfolio.

Qualifications

• This role requires 10+ years in web strategy, management, or digital marketing.
• Strong POV on applying AI to website experiences.
• Proven ownership of complex multi-audience websites.
• Experience leading large cross-functional web teams and projects.
• Deep understanding of SEO, brand, and performance optimization.
• Comfort with content strategy, UX, and analytics.

Responsibilities

• Own the strategy, roadmap, and performance of Okta.com.
• Lead AI-driven enhancements to improve conversion and efficiency.
• Grow Okta.com as a high-performing conversion engine.
• Oversee site structure, UX, content strategy, and optimization.
• Collaborate with Brand and Product Marketing on storytelling.
• Regularly report traffic, engagement, and conversion metrics and drive improvements.

Skills

Web strategy

Website management

Digital marketing

AI in web

B2B websites

Cross-functional leadership

UX principles

Brand storytelling

Analytics & CRO

Executive roadmapping

Marketing funnel analytics

Team collaboration

Tools

CMS (modern)

Web analytics tools

Job description

Secure Every Identity, from AI to Human
Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.

Secure Every Identity, from AI to Human
Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.
This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.

Your Impact

As Senior Manager, Digital Product Owner you will be the strategic and operational owner of Okta.com. You'll lead the roadmap, performance, and overall user experience of the website, ensuring it reflects Okta's brand, supports our growing product portfolio, and converts the right audiences globally.

This is a high-accountability, high-impact role for a strategic thinker and builder who can zoom between strategy, brand, messaging and positioning, UX, content, and analytics to make the site work harder and smarter.

What You’ll Do

• Own the strategy, roadmap, and performance of Okta.com
• Drive the vision for how to implement AI solutions to transform the website experience in order to optimize conversion and facilitate operational efficiencies
• Continue to build and optimize Okta.com to be a powerful conversion machine for all its audiences
• Manage site structure, UX, content strategy, and page optimization with access to functional team members
• Collaborate with Brand and Product Marketing to ensure accurate, bold, and audience-appropriate storytelling
• Report regularly on traffic, engagement, and conversion metrics, recommend and deploy enhancements

What You Bring

• 10+ years of experience in web strategy, website management, digital marketing
• A strong and specific point of view on how AI can transform a website
• Proven experience owning complex B2B or multi-audience websites
• Experience leading large-scale web projects and cross-functional web teams
• Strong understanding of web UX principles, Brand, SEO/GEO, and performance optimization
• Comfortable working in a modern CMS
• Exceptional communication skills
• Ability to develop and defend a roadmap to an executive leadership team
• Strong familiarity with marketing funnel analytics, conversion rate optimization, and A/B testing
• Experience collaborating with technical teams on roadmap and web tooling
• Experience running Marketing programs and channels focused on a developer audience
• Proven experience exploring AI capabilities for workflow efficiencies

Bonus: Experience working in SaaS, Identity, Security
- Hybrid

P100443_3602859

Below is the annual base salary range for candidates located in San Francisco Bay Area. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.

The annual base salary range for this position for candidates located in the San Francisco Bay area is between: : $170,000 USD - $234,000 USD

The Okta Experience

• Driving Social Impact
• Developing Talent and Fostering Connection + Community

We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding pleaseuse this Form to request an accommodation.
Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, pleaseclick here to view our full NYC AEDT Notice.