Senior Digital Product Analyst - UX & AI Content

Blue Cross and Blue Shield of North Carolina; Northern (KY); Hybrid; USD 98,000 - 157,000; Full time

Job summary

Blue Cross and Blue Shield of North Carolina seeks a Senior Digital Product Analyst to optimize the holistic customer experience across BCBSNC’s online solutions. You will lead data-driven strategic recommendations to improve user experience and drive business value, aligning content, IA, and AI-ready practices with accessibility and ADA compliance.

Responsibilities include governing digital content, refining information architecture, and driving performance through analytics and user research,

Qualifications

• Bachelor's degree or advanced degree required; 5+ years in related field, or 7+ years in lieu of a degree.
• Adobe analytics certification is preferred; CCXP certification or within 1 year is preferred.

Responsibilities

• Lead the evolution and maintenance of a digital-first enterprise content governance model.
• Own and maintain a global taxonomy informing information architecture across digital experiences.
• Lead content development for regulated segments with opportunities for reuse across platforms.

Skills

Content Creation

Content Management

Data Analysis

Data Visualization

Online User Experience

Product Analysis

Reporting and Analysis

SEO

Statistical Models

Business Intelligence

Education

Bachelor's degree

Advanced degree

5+ years in related field

7+ years without degree

Tools

Adobe Experience Manager (AEM)

AEM Cloud Service

Adobe Photoshop

Adobe Target

Content Management System (CMS)

Data Modeling

Job description

Blue Cross and Blue Shield of North Carolina seeks a Senior Digital Product Analyst to optimize the holistic customer experience across BCBSNC’s online solutions. You will lead data-driven strategic recommendations to improve user experience and drive business value, aligning content, IA, and AI-ready practices with accessibility and ADA compliance.

Responsibilities include governing digital content, refining information architecture, and driving performance through analytics and user research,