Senior Digital Product Analyst: UX, Content & Analytics

RiseMe; North Carolina; Hybrid; USD 98,000 - 157,000; Full time

Job summary

Blue Cross NC is seeking a Senior Digital Product Analyst to optimize the holistic customer experience of its online solutions, using diverse data sources to drive strategic recommendations that improve usability and business value.

In this role you will lead content governance, taxonomy, and UX-enabled page authoring, ensuring ADA compliance, brand voice consistency, and scalable AI-ready content across digital experiences.

Qualifications

• Bachelor's degree or advanced degree (where required).
• 5+ years of experience in related field.
• In lieu of degree, 7+ years of experience in related field.

Responsibilities

• Lead the evolution and maintenance of a digital-first enterprise content governance model in partnership and parallel to the enterprise design language system that creates consistency across experiences and repositories, enables clear content architecture, and ensures scalability for AI use cases.
• Own and maintain a global taxonomy that informs information architecture across digital experiences, fosters data quality for scalable AI experiences, and builds AI engine optimization into all digital content.
• Lead content development for highly regulated key segments, identifying opportunities for reuse across platforms and channels to create efficiencies in business stakeholder approvals.
• Incorporate the Blue Cross NC brand, tone of voice, and core messaging, as well as ensuring language is ADA compliant and avoids ableism.
• Lead content research and performance by identifying key content KPIs and continuously monitoring through Customer Journey Analytics, SiteImprove, and user research to ensure language is aligned with target audiences and business objectives.
• Apply design thinking and UX principles to page authoring.

Skills

Adobe Experience Manager

AEM Cloud Service

Adobe Photoshop

Adobe Target

Business Intelligence

Data Analysis

Data Modeling

Data Science

Data Visualization

Digital Experiences

Content Management

CMS

Metrics Development

Online User Experience

Product Analysis

SEO

Statistical Models

Education

Bachelor's degree or advanced degree

Tools

Adobe Experience Manager

AEM Cloud Service

Content Management Systems (CMS)

Job description

Blue Cross NC is seeking a Senior Digital Product Analyst to optimize the holistic customer experience of its online solutions, using diverse data sources to drive strategic recommendations that improve usability and business value.

In this role you will lead content governance, taxonomy, and UX-enabled page authoring, ensuring ADA compliance, brand voice consistency, and scalable AI-ready content across digital experiences.