Senior Digital Product Analyst

Blue Cross and Blue Shield of North Carolina; Northern (KY); Hybrid; USD 98,000 - 157,000; Full time

Job summary

Blue Cross and Blue Shield of North Carolina seeks a Senior Digital Product Analyst to optimize the holistic customer experience across BCBSNC’s online solutions. You will lead data-driven strategic recommendations to improve user experience and drive business value, aligning content, IA, and AI-ready practices with accessibility and ADA compliance.

Responsibilities include governing digital content, refining information architecture, and driving performance through analytics and user research,

Qualifications

• Bachelor's degree or advanced degree required; 5+ years in related field, or 7+ years in lieu of a degree.
• Adobe analytics certification is preferred; CCXP certification or within 1 year is preferred.

Responsibilities

• Lead the evolution and maintenance of a digital-first enterprise content governance model.
• Own and maintain a global taxonomy informing information architecture across digital experiences.
• Lead content development for regulated segments with opportunities for reuse across platforms.

Skills

Content Creation

Content Management

Data Analysis

Data Visualization

Online User Experience

Product Analysis

Reporting and Analysis

SEO

Statistical Models

Business Intelligence

Education

Bachelor's degree

Advanced degree

5+ years in related field

7+ years without degree

Tools

Adobe Experience Manager (AEM)

AEM Cloud Service

Adobe Photoshop

Adobe Target

Content Management System (CMS)

Data Modeling

Job description

## Senior Digital Product AnalystApply: Remote Flex - North Carolina: Full time: Posted Today: End Date: September 28, 2026 (4 days left to apply): RQ0019407**Job Description**We’re hiring a Senior Digital Product Analyst who will be responsible for the holistic customer experience optimization of BCBSNC’s online solutions, based on diverse data sources within their assigned applications. The incumbent will be a strategic leader, leveraging their knowledge of BCBSNC customer needs, online solutions, business objectives and data analysis to provide strategic recommendations focused on current and future state application needs to improve the user experience and drive business value. They will be a leader in utilizing customer experience best practices to validate that new application business solutions meet BCBSNC customer experience needs with data to ensure that optimum business benefit is being achieved while enhancing the current operating environment and relevant systems/applications.**What You’ll Do** * Lead the evolution and maintenance of a digital-first enterprise content governance model in partnership and parallel to the enterprise design language system that creates consistency across experiences and repositories, enables clear content architecture, and ensures scalability for AI use cases* Own and maintain a global taxonomy that informs information architecture across digital experiences, fosters data quality for scalable AI experiences, and builds AI engine optimization into all digital content* Lead content development for highly regulated key segments, identifying opportunities for reuse across platforms and channels to create efficiencies in business stakeholder approvals* Incorporate the Blue Cross NC brand, tone of voice, and core messaging, as well as ensuring language is ADA compliant and avoids ableism* Lead content research and performance by identifying key content KPIs and continuously monitoring through Customer Journey Analytics, SiteImprove, and user research to ensure language is aligned with target audiences and business objectives* Apply design thinking and UX principles to page authoring**What You Bring** * Bachelor's degree or advanced degree (where required)* 5+ years of experience in related field* In lieu of degree, 7+ years of experience in related field**Bonus Points** (preferred qualifications) * Adobe analytics certified, preferred.* CCXP Certified or certified within 1 year of employment, preferred.**Salary Range**At Blue Cross NC, we take great pride in a fair and equitable compensation package that reflects market-price and our starting salaries are typically planned near the middle of the range listed. Compensation decisions are driven by factors including experience and training, specialized skill sets, licensure and certifications and other business and organizational needs. Our base salary is part of a robust Total Rewards package that includes an Annual Incentive Bonus\\*, 401(k) with employer match, Paid Time Off (PTO), and competitive health benefits and wellness programs.*\\*Based on annual corporate goal achievement and individual performance.*$98,092.00 - $156,947.00**Skills**Adobe Experience Manager (AEM), Adobe Experience Manager (AEM) as a Cloud Service, Adobe Photoshop, Adobe Target, Business Intelligence (BI), Content Creation, Content Management, Content Management Systems (CMS), Data Analysis, Data Modeling, Data Science, Data Visualization, Digital Experiences, Enterprise Content Management System, Metrics Development, Online User Experience, Product Analysis, Reporting and Analysis, Search Engine Optimization (SEO), Statistical Models