Senior Digital Merchandising Lead - Global Gaming

Electronic Arts; Redwood City (CA); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Paid time off

Medical/dental/vision insurance

401(k) with company match

Life and disability insurance

Bonus potential and incentive programs

Job summary

Electronic Arts is seeking a strategic merchandising leader to drive lifecycle planning across global digital ecosystems. You will influence storefront, web, and social touchpoints to optimize player journeys, acquisition, engagement, and monetization for EA franchises.

This hybrid role collaborates with brand, production, analytics, and external partners to maximize product reach, visibility, and relevance while guiding account teams and cross-functional partners through launches and campaigns.

Qualifications

• Minimum of 5 years in eCommerce, merchandising or marketing in digital entertainment.
• Experience designing and optimizing digital consumer journeys and ecosystems.
• Strong storytelling to translate merchandising strategies for senior leadership.
• Proactive ownership and cross-functional collaboration across teams.
• Knowledge of global digital storefront operations in a fast-paced setting.
• Experience working with global cross-functional teams.

Responsibilities

• Build and own comprehensive merchandising plans across partner channels and programs.
• Collaborate with brand, production, commercial, operations, design, and analytics teams.
• Work with external partners to optimize campaign amplification and discovery.
• Identify opportunities for experimentation and data-driven testing to boost revenue.
• Deliver weekly and monthly executive updates, forecasts, and risk assessments.
• Provide guidance to account managers and paid media teams on optimization.
• Govern partner merchandising asset strategies for cross-platform consistency.

Skills

eCommerce

Merchandising

Marketing

Project management

Leadership

Education

Bachelor's degree in Business, Marketing, or related field

Job description

Electronic Arts is seeking a strategic merchandising leader to drive lifecycle planning across global digital ecosystems. You will influence storefront, web, and social touchpoints to optimize player journeys, acquisition, engagement, and monetization for EA franchises.

This hybrid role collaborates with brand, production, analytics, and external partners to maximize product reach, visibility, and relevance while guiding account teams and cross-functional partners through launches and campaigns.