Head of Digital Merchandising & Ecosystem Growth

Electronic Arts Ltd; Redwood City (CA); On-site; USD 104,000 - 157,000; Full time

Benefits offered by this job

Paid time off

Medical/dental/vision insurance

401(k) plan

Job summary

Electronic Arts is seeking a Digital Merchandising Leader in California to drive franchise merchandising strategy and lifecycle planning across its global digital ecosystem. You will influence storefronts, web and social touchpoints to optimize journeys, engagement and monetization for EA franchises.

You will collaborate with brand, production, commercial, operations and analytics teams to ensure launch readiness, scale execution, and cross-platform consistency across key commercial moments.

Qualifications

• 5+ years of experience in eCommerce, merchandising or marketing in gaming/digital entertainment
• Proven ability to design, benchmark and optimize end-to-end digital consumer journeys
• Strong storytelling to translate merchandising strategies and insights for senior leadership
• Proactive ownership to multitask across multiple franchises with PM and leadership skills
• Deep knowledge of digital storefront operations and the global gaming landscape
• Experience collaborating with global cross-functional teams in a fast-paced environment
• Bachelor's degree in Business, Marketing, or related field, or equivalent practical experience

Responsibilities

• Build and own franchise merchandising plans across partner channels and programs to maximize reach and relevance throughout the lifecycle
• Collaborate with global internal partners to align on planning requirements and launch readiness
• Work with external partners to optimize franchise campaigns and discovery on platforms
• Identify opportunities for experimentation and data-driven testing to enhance player journeys and revenue
• Deliver weekly/monthly executive updates, forecast variance analyses, risk assessments and activation plans
• Guide account managers, trade marketing and paid media on channel optimization
• Govern cross-platform asset strategies to ensure brand consistency and ecosystem alignment

Skills

eCommerce experience

Merchandising

Marketing

Project management

Leadership

Storytelling

Cross-functional collaboration

Digital storefronts

Data-driven decision making

Education

Bachelor's degree in Business/Marketing

Job description

Electronic Arts is seeking a Digital Merchandising Leader in California to drive franchise merchandising strategy and lifecycle planning across its global digital ecosystem. You will influence storefronts, web and social touchpoints to optimize journeys, engagement and monetization for EA franchises.

You will collaborate with brand, production, commercial, operations and analytics teams to ensure launch readiness, scale execution, and cross-platform consistency across key commercial moments.