Senior Digital Merchandiser - Franchise Lifecycle Planning

Electronic Arts Ltd; Redwood City (CA); On-site; USD 104,000 - 157,000; Full time

Benefits offered by this job

Paid time off

Medical/dental/vision insurance

401(k) plan

Job summary

Electronic Arts is seeking a Digital Merchandising Leader in California to drive franchise merchandising strategy and lifecycle planning across its global digital ecosystem. You will influence storefronts, web and social touchpoints to optimize journeys, engagement and monetization for EA franchises.

You will collaborate with brand, production, commercial, operations and analytics teams to ensure launch readiness, scale execution, and cross-platform consistency across key commercial moments.

Qualifications

• 5+ years of experience in eCommerce, merchandising or marketing in gaming/digital entertainment
• Proven ability to design, benchmark and optimize end-to-end digital consumer journeys
• Strong storytelling to translate merchandising strategies and insights for senior leadership
• Proactive ownership to multitask across multiple franchises with PM and leadership skills
• Deep knowledge of digital storefront operations and the global gaming landscape
• Experience collaborating with global cross-functional teams in a fast-paced environment
• Bachelor's degree in Business, Marketing, or related field, or equivalent practical experience

Responsibilities

• Build and own franchise merchandising plans across partner channels and programs to maximize reach and relevance throughout the lifecycle
• Collaborate with global internal partners to align on planning requirements and launch readiness
• Work with external partners to optimize franchise campaigns and discovery on platforms
• Identify opportunities for experimentation and data-driven testing to enhance player journeys and revenue
• Deliver weekly/monthly executive updates, forecast variance analyses, risk assessments and activation plans
• Guide account managers, trade marketing and paid media on channel optimization
• Govern cross-platform asset strategies to ensure brand consistency and ecosystem alignment

Skills

eCommerce experience

Merchandising

Marketing

Project management

Leadership

Storytelling

Cross-functional collaboration

Digital storefronts

Data-driven decision making

Education

Bachelor's degree in Business/Marketing

Job description

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

As part of the Global Partners team, you will drive merchandising strategy and lifecycle planning across EA’s global digital and first-party ecosystem (PlayStation, Xbox, Nintendo, Steam, Epic). You will influence storefront, web, and social touchpoints to optimize player journeys, acquisition, engagement, and monetization across key EA franchises.

Key Responsibilities:

• Build and proactively own comprehensive franchise merchandising plans across partner channels and commercial programs to maximize product reach, visibility, and relevance throughout the lifecycle (E.g., Announce, pre-order, launch, and live service).
• Work with internal partners globally, such as brand, production, commercial, operations, design, and analytics to align on planning requirements, ensure launch readiness, and scale execution.
• Work with external partners to optimize franchise campaign amplification and discovery on their platform.
• Identify opportunities for experimentation, benchmarking, and data-driven testing along with new strategies that enhance the ecosystem player journey, drive value and engagement, and maximize revenue performance.
• Deliver weekly and monthly executive updates, forecast variance analyses, risk management assessments, campaign results, postmortem reviews, and upcoming activation plans to stakeholders and senior leadership.
• Provide guidance to account managers, trade marketing and paid media teams on channel optimization.
• Govern partner merchandising asset strategies to ensure cross-platform consistency, brand integrity, and end-to-end ecosystem alignment across key commercial moments.

Qualifications:

• A minimum of 5 years of experience in eCommerce, merchandising or marketing roles within the gaming and digital entertainment industry.
• Proven experience in designing, benchmarking, and optimizing end-to-end digital consumer journeys and ecosystem experiences.
• Strong narrative storytelling skills, with a proven ability to translate complex merchandising strategies, performance metrics, and insights for senior leadership.
• Proactive ownership to multitask independently across multiple franchises with strong project management, risk management, and leadership skills.
• Deep knowledge of digital storefront operations and the global gaming landscape.
• Experience collaborating effectively with global cross-functional teams in a fast-paced environment.
• Bachelor's degree in Business, Marketing, or a related field, or equivalent practical experience.

Pay Transparency - North America

COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

* California (depending on location e.g. Los Angeles vs. San Francisco) *$104,400 - $157,400 USD

Pay is just one part of the overall compensation at EA.

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and other incentive programs.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.