Senior Digital Merchandiser — Global Gaming Ecosystem

Electronic Arts (EA); Redwood City (CA); On-site; USD 104,000 - 157,000; Full time

Benefits offered by this job

Paid time off

Sick time

Paid holidays

Parental leave (10 weeks)

Health insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401(k)

Job summary

Electronic Arts (EA) seeks a seasoned merchandising and marketing professional to lead franchise merchandising across EA’s digital ecosystem. You will shape lifecycle plans, collaborate with global partners, and optimize campaigns to boost player engagement and revenue.

In this role, you will drive end-to-end digital journeys, present insights to senior leadership, and own cross-functional execution with brand, production, and analytics teams.

Qualifications

• Minimum 5 years in eCommerce, merchandising or marketing in gaming/digital entertainment.
• Experience designing and optimizing end-to-end digital consumer journeys.
• Strong storytelling to translate merchandising metrics for senior leadership.
• Proactive ownership with multitasking across multiple franchises and projects.
• Deep knowledge of digital storefront operations and the global gaming landscape.
• Experience collaborating with global cross-functional teams.
• Bachelor's degree in Business, Marketing, or related field, or equivalent.

Responsibilities

• Develop and own franchise merchandising plans across partner channels.
• Collaborate with brand, production, commercial, operations, design, and analytics.
• Work with external partners to optimize campaign amplification.
• Identify opportunities for testing to improve player journeys and revenue.
• Deliver weekly/monthly updates, forecasts, risk assessments, and activation plans.
• Guide account managers, trade marketing and paid media on channel optimization.
• Govern partner asset strategy for cross-platform consistency.

Skills

Ecommerce experience

Merchandising

Marketing strategy

Storytelling

Project management

Cross-functional collaboration

Digital storefront operations

Education

Bachelor's degree in Business or Marketing

Job description

Electronic Arts (EA) seeks a seasoned merchandising and marketing professional to lead franchise merchandising across EA’s digital ecosystem. You will shape lifecycle plans, collaborate with global partners, and optimize campaigns to boost player engagement and revenue.

In this role, you will drive end-to-end digital journeys, present insights to senior leadership, and own cross-functional execution with brand, production, and analytics teams.