Senior Digital Merchandiser - Franchise Lifecycle Planning

Electronic Arts; Redwood City (CA); On-site; USD 104,000 - 157,000; Full time

Benefits offered by this job

Paid time off

Sick time

Paid holidays

Parental leave (10 weeks)

Health insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401(k)

Job summary

Electronic Arts (EA) seeks a seasoned merchandising and marketing professional to lead franchise merchandising across EA’s digital ecosystem. You will shape lifecycle plans, collaborate with global partners, and optimize campaigns to boost player engagement and revenue.

In this role, you will drive end-to-end digital journeys, present insights to senior leadership, and own cross-functional execution with brand, production, and analytics teams.

Qualifications

• Minimum 5 years in eCommerce, merchandising or marketing in gaming/digital entertainment.
• Experience designing and optimizing end-to-end digital consumer journeys.
• Strong storytelling to translate merchandising metrics for senior leadership.
• Proactive ownership with multitasking across multiple franchises and projects.
• Deep knowledge of digital storefront operations and the global gaming landscape.
• Experience collaborating with global cross-functional teams.
• Bachelor's degree in Business, Marketing, or related field, or equivalent.

Responsibilities

• Develop and own franchise merchandising plans across partner channels.
• Collaborate with brand, production, commercial, operations, design, and analytics.
• Work with external partners to optimize campaign amplification.
• Identify opportunities for testing to improve player journeys and revenue.
• Deliver weekly/monthly updates, forecasts, risk assessments, and activation plans.
• Guide account managers, trade marketing and paid media on channel optimization.
• Govern partner asset strategy for cross-platform consistency.

Skills

Ecommerce experience

Merchandising

Marketing strategy

Storytelling

Project management

Cross-functional collaboration

Digital storefront operations

Education

Bachelor's degree in Business or Marketing

Job description

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

As part of the Global Partners team, you will drive merchandising strategy and lifecycle planning across EA’s global digital and first-party ecosystem (PlayStation, Xbox, Nintendo, Steam, Epic). You will influence storefront, web, and social touchpoints to optimize player journeys, acquisition, engagement, and monetization across key EA franchises.

Key Responsibilities

• Build and proactively own comprehensive franchise merchandising plans across partner channels and commercial programs to maximize product reach, visibility, and relevance throughout the lifecycle (E.g., Announce, pre-order, launch, and live service).
• Work with internal partners globally, such as brand, production, commercial, operations, design, and analytics to align on planning requirements, ensure launch readiness, and scale execution.
• Work with external partners to optimize franchise campaign amplification and discovery on their platform.
• Identify opportunities for experimentation, benchmarking, and data-driven testing along with new strategies that enhance the ecosystem player journey, drive value and engagement, and maximize revenue performance.
• Deliver weekly and monthly executive updates, forecast variance analyses, risk management assessments, campaign results, postmortem reviews, and upcoming activation plans to stakeholders and senior leadership.
• Provide guidance to account managers, trade marketing and paid media teams on channel optimization.
• Govern partner merchandising asset strategies to ensure cross-platform consistency, brand integrity, and end-to-end ecosystem alignment across key commercial moments.

Qualifications

• A minimum of 5 years of experience in eCommerce, merchandising or marketing roles within the gaming and digital entertainment industry.
• Proven experience in designing, benchmarking, and optimizing end-to-end digital consumer journeys and ecosystem experiences.
• Strong narrative storytelling skills, with a proven ability to translate complex merchandising strategies, performance metrics, and insights for senior leadership.
• Proactive ownership to multitask independently across multiple franchises with strong project management, risk management, and leadership skills.
• Deep knowledge of digital storefront operations and the global gaming landscape.
• Experience collaborating effectively with global cross-functional teams in a fast-paced environment.
• Bachelor's degree in Business, Marketing, or a related field, or equivalent practical experience.

Pay Transparency - North America

Compensation And Benefits

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

• California (depending on location e.g. Los Angeles vs. San Francisco) *$104,400 - $157,400 USD

Pay is just one part of the overall compensation at EA.

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and other incentive programs.

About Electronic Arts

We're proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.