Senior Digital Merchandiser - Franchise Lifecycle Planning

confidential; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Electronic Arts, a global leader in interactive entertainment, is seeking a Merchandising Strategy lead to drive lifecycle planning across digital storefronts and partner ecosystems in the United States.

You will influence storefront, web, and social touchpoints to optimize player journeys, acquisition, engagement, and monetization across EA franchises.

Collaborate with cross-functional teams to build comprehensive franchise merchandising plans and maximize commercial programs.

Job description

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Description & Requirements As part of the Global Partners team, you will drive merchandising strategy and lifecycle planning across EA’s global digital and first-party ecosystem (PlayStation, Xbox, Nintendo, Steam, Epic). You will influence storefront, web, and social touchpoints to optimize player journeys, acquisition, engagement, and monetization across key EA franchises.

Key Responsibilities: Build and proactively own comprehensive franchise merchandising plans across partner channels and commercial programs to maximize