Senior Digital Media Manager - Hybrid (DTC & Retail)

Fortune Brands Home & Security; Montgomery (AL); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

401(k) program

Product discounts

Flexible time-off

Fertility & adoption benefits

ERGs

Job summary

Fortune Brands Innovations seeks a Manager of Digital Media to lead paid media across DTC and Retail channels. The role oversees a team of 3 and requires 7+ years in digital media planning, buying, and optimization, with a track record in retail/e‑commerce environments and managing sizable budgets.

The position is hybrid, requiring in‑office presence three days a week with remote options Monday and Friday; multiple U.S. location possibilities are listed.

Qualifications

• Bachelor's degree required in Marketing, Advertising, Communications, or related field.
• At least 7 years of digital media planning, buying, and optimization, preferably in retail/e‑commerce, managing monthly budgets over $100k.
• Strong understanding of digital advertising platforms (Google Ads, Facebook/Instagram, Twitter).
• Proficiency in analytics tools to track performance and extract insights.
• 2–4 years of direct management experience.

Responsibilities

• Develop and execute comprehensive digital media strategies for DTC and retail channels.
• Manage and optimize paid media campaigns across platforms including Google Ads, Facebook/Instagram, Twitter, and others.
• Monitor performance, analyze data, and make actionable ROI improvements.
• Collaborate with marketing, creative, e‑commerce, and product teams to align paid media with brand messaging.
• Stay updated on industry trends and best practices; conduct competitive analysis and market research.
• Manage relationships with agencies, vendors, and media partners to ensure effective delivery.
• Prepare regular reports and presentations communicating results and recommendations.

Skills

Digital media planning

Team management

Communication

Analytical thinking

Project management

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

Google Ads

Facebook Business Manager

Instagram Ads

Google Analytics

Adobe Analytics

Job description

Fortune Brands Innovations seeks a Manager of Digital Media to lead paid media across DTC and Retail channels. The role oversees a team of 3 and requires 7+ years in digital media planning, buying, and optimization, with a track record in retail/e‑commerce environments and managing sizable budgets.

The position is hybrid, requiring in‑office presence three days a week with remote options Monday and Friday; multiple U.S. location possibilities are listed.