Manager, Digital Media

Fortune Brands Home & Security; Montgomery (AL); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

401(k) program

Product discounts

Flexible time-off

Fertility & adoption benefits

ERGs

Job summary

Fortune Brands Innovations seeks a Manager of Digital Media to lead paid media across DTC and Retail channels. The role oversees a team of 3 and requires 7+ years in digital media planning, buying, and optimization, with a track record in retail/e‑commerce environments and managing sizable budgets.

The position is hybrid, requiring in‑office presence three days a week with remote options Monday and Friday; multiple U.S. location possibilities are listed.

Qualifications

• Bachelor's degree required in Marketing, Advertising, Communications, or related field.
• At least 7 years of digital media planning, buying, and optimization, preferably in retail/e‑commerce, managing monthly budgets over $100k.
• Strong understanding of digital advertising platforms (Google Ads, Facebook/Instagram, Twitter).
• Proficiency in analytics tools to track performance and extract insights.
• 2–4 years of direct management experience.

Responsibilities

• Develop and execute comprehensive digital media strategies for DTC and retail channels.
• Manage and optimize paid media campaigns across platforms including Google Ads, Facebook/Instagram, Twitter, and others.
• Monitor performance, analyze data, and make actionable ROI improvements.
• Collaborate with marketing, creative, e‑commerce, and product teams to align paid media with brand messaging.
• Stay updated on industry trends and best practices; conduct competitive analysis and market research.
• Manage relationships with agencies, vendors, and media partners to ensure effective delivery.
• Prepare regular reports and presentations communicating results and recommendations.

Skills

Digital media planning

Team management

Communication

Analytical thinking

Project management

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

Google Ads

Facebook Business Manager

Instagram Ads

Google Analytics

Adobe Analytics

Job description

Job Description

Great opportunity to join Fortune Brands Innovations' Digital Media Center of Excellence leading both DTC and Retail channels. The Manager, Digital Media, will have 7 plus years of proven experience in digital media planning, buying, and optimization, preferably in a retail or e‑commerce environment. The successful candidate will manage a team of 3 and must have 2‑4 years of experience directly managing others.

Location and Status

This is a full‑time hybrid role requiring presence in the office three days a week (Tue‑Wed‑Thu) with the ability to work remotely Mondays and Fridays. The position is available in the following locations: North Olmsted/Cleveland, OH; Maumee/Toledo, OH; Deerfield/Chicago, IL; Oak Creek/Milwaukee, IL. The successful candidate must be able to commute to one of the listed locations.

Key Responsibilities

• Develop and execute comprehensive digital media strategies to effectively reach target audiences and achieve business objectives for both DTC and retail channels.
• Manage and optimize paid media campaigns across various platforms such as Google Ads, Facebook Ads, Instagram Ads, Twitter Ads, and other relevant channels.
• Monitor campaign performance metrics, analyze data insights, and provide actionable recommendations to improve campaign effectiveness and ROI.
• Collaborate with cross‑functional teams including marketing, creative, e‑commerce, and product development to align paid media initiatives with overall marketing objectives and brand messaging.
• Stay updated on industry trends, emerging technologies, and best practices in digital advertising to continuously innovate and enhance campaign performance.
• Conduct competitive analysis and market research to identify opportunities for growth and differentiation in the digital media landscape.
• Manage relationships with external agencies, vendors, and media partners to ensure effective execution and delivery of paid media campaigns.
• Prepare regular reports and presentations to communicate campaign results, insights, and recommendations to key stakeholders.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• At least 7 years of experience in digital media planning, buying, and optimization, preferably in a retail or e‑commerce environment managing monthly budgets over $100k.
• Strong understanding of digital advertising platforms including Google Ads, Facebook Business Manager, Instagram Ads, Twitter Ads, etc.
• Proficiency in data analysis tools such as Google Analytics, Adobe Analytics, or similar platforms to track campaign performance and extract actionable insights.
• Excellent communication skills with the ability to articulate complex ideas and strategies effectively to diverse stakeholders.
• 2‑4 years of direct management experience.
• Detail‑oriented with strong analytical and problem‑solving abilities.
• Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines in a fast‑paced environment.
• Experience with A/B testing, audience segmentation, and campaign optimization techniques.
• Familiarity with retail industry trends, consumer behavior, and digital marketing best practices.

Benefits

Fortune Brands Innovations supports the overall health and wellness of its associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for teammates’ unique needs. Benefits include robust health plans, a market‑leading 401(k) program with company contribution, product discounts, flexible time‑off benefits (including half‑day summer Fridays per policy), inclusive fertility and adoption benefits, and more. The company also offers numerous ERGs (Employee Resource Groups) to support inclusivity and a sense of belonging at work.

Equal Employment Opportunity

FBIN is an equal‑opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.