Senior Digital Media Ad Ops Leader

Verizon Communications; New York (NY); Hybrid; USD 116,000 - 201,000; Full time

Benefits offered by this job

Hybrid work model

Total rewards package

Job summary

Verizon is seeking a Senior Manager, Digital Media Advertising Operations to lead site tagging and CAPI strategy within the Digital Media Adtech team. You will oversee end-to-end pixel/tag implementations and work with Privacy, Legal, and data teams to ensure compliant, integrated solutions aligned with campaign KPIs.

You will collaborate with Sourcing and Media Leaders to ensure contracts cover use cases, terms, and governance, while driving enterprise-grade safety and data-sharing practices.

Qualifications

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience required.
• Hands-on experience with Tag Management Systems to deploy media tracking via tagging and Online CAPI.
• Hands-on experience with data onboarding platforms to implement Offline CAPI integrations across digital media platforms.
• Technical understanding of hashing, PII protection, and data sharing methods (e.g. SFTP, API).
• Familiarity with Legal and Privacy regulations and their impact on data sharing.

Responsibilities

• Lead Site Tagging and CAPI Strategy & Execution: Oversee end‑to‑end implementation of website pixels/tags, including requirement gathering, resourcing, troubleshooting, and QA.
• Drive Legal Compliance: Partner closely with Verizon Privacy and Legal to ensure implementation complies with Verizon governance standards.
• Collaborate with tech teams: Work with technical data teams to set up integrations, ensuring execution abides by Verizon and partner requirements.
• Collaborate with Verizon Sourcing: Work closely with the Sourcing team to ensure negotiated contract terms cover specific use cases and respective terms.
• Partner with Media Leaders: Provide technical guidance to digital media leads to ensure site tagging and CAPI set up aligns with campaign KPIs, leadership expectations, and overarching business goals.

Skills

Tag Management Systems

Data onboarding platforms

Privacy & security knowledge

Contract negotiations

Education

Bachelor's degree or four or more years of work experience

Tools

Tealium

Adobe

Google Tag Manager

LiveRamp

BigQuery

Job description

Verizon is seeking a Senior Manager, Digital Media Advertising Operations to lead site tagging and CAPI strategy within the Digital Media Adtech team. You will oversee end-to-end pixel/tag implementations and work with Privacy, Legal, and data teams to ensure compliant, integrated solutions aligned with campaign KPIs.

You will collaborate with Sourcing and Media Leaders to ensure contracts cover use cases, terms, and governance, while driving enterprise-grade safety and data-sharing practices.